Two questions hold the keys to unlocking success both for you and your clients.

But the thing is, these questions aren't just about dollars and cents; they're about mindset and mentality. They're about stepping into your power as a business owner and embracing the journey with open arms, even when the road ahead seems daunting.

Real business ownership is about playing the long game. It's about building a sustainable, thriving ecosystem that evolves and expands with each passing day.

Are you showing up as the amazing business owner you were meant to be? Are you prioritizing tasks that move the needle forward, not just for today, but for the months and years to come? Are you owning your worth and stepping into your power, regardless of where your business currently stands?

These questions aren't just food for thought; they're a call to action—a reminder that you hold the reins to your destiny.

In this episode, I'm talking about:

• Understanding the importance of an investment mindset for both business owners and clients, whether the business offers tangible or intangible results.

• The significance of long-term business planning and mentality, rather than focusing solely on short-term results or launches.

• Encouraging business owners to take ownership of their businesses and their growth, regardless of current circumstances or client responses.

• Exploring two critical questions: "Is it worth it?" and "Can I afford it?" and how they apply to both business owners and clients.

• The relationship between perceived worth and affordability.

• How showcasing value can influence decision-making.

• Encouraging business owners to reflect on their own buying patterns and how they influence their investment decisions.

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