Stop wearing every hat in your gym. It’s time to move from coach to owner.

In this episode of “Run a Profitable Gym,” Chris Cooper shares the exact steps gym owners can take to reclaim their time, take regular vacations and build businesses that run on systems.

He walks you through the process of “climbing the value ladder,” aka buying back your time:

- Identify the roles you fill.
- Calculate the replacement cost for each role.
- Write step-by-step instructions for each role.
- Delegate roles from lowest to highest value.
- Take time off to test the system.
- Identify problems and upgrade instructions so they're perfect.

Coop also explains how to coach and evaluate staff and why gym owners often mistake poor systems for “people problems.”

Tune in for the full playbook, then apply it and put it to the test by finally taking some time off.

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0:48 - The steps to take time off

2:57 - How Coop climbed the value ladder

4:26 - Get the systems out of your head

8:45 - Activate your staff

11:52 - Is it a people or process problem?

If you’re not regularly sitting down with your clients to talk about their goals, you’re leaving money on the table.

In this episode of “Run a Profitable Gym,” gym owner and chiropractor Dr. Brian Strump shares how quarterly Goal Review Sessions became one of the most effective tools in his gym for increasing retention, referrals and average revenue per member.

Brian walks through exactly how his team at Live Active Charlotte uses these short conversations to keep clients engaged, identify new opportunities to help them, and increase gym revenue without running ads or pushing sales.

He also breaks down how he tracks key metrics and gets buy-in from his staff.

Tune in to hear the full breakdown, then implement goal reviews and watch what happens to your gym’s revenue and your clients' results.

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Semi-Private Launch Playbook

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1:05 - Why use goal reviews?

8:53 - Impact on gym metrics

13:42 - When to do goal reviews

18:56 - Goal reviews help clients

23:50 - Brian’s No. 1 tip for gym owners

In this episode, Chris Cooper shares a preview of his upcoming training session for gym owners: “How to Add $10K in PT Without Adding a Single Member.”

During the live, interactive webinar, you’ll learn how to sell PT confidently, prescribe it in Goal Review Sessions and No Sweat Intros, and set simple targets to quickly grow your revenue.

Coop will also show you how to overcome common mindset barriers. For example, many of your members actually need one-on-one coaching to get better, faster results, and other members don't need PT but want it because they prefer convenience, attention and privacy.

You don’t have to chase new members to boost your gym's revenue. Find out exactly how to add $10K with personal training on July 8 at noon Eastern in Gym Owners United: http://gymownersunited.com

Links

Gym Owners United

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