In this episode of Roots to Risk, hosts Eric Schneider and Isaac Bock sit down with Kyle Bergman, a serial entrepreneur and co-founder of Pink Berg, a marketing firm that specializes in helping digitally native cannabis and lifestyle brands tell their stories through customized creative strategies.

Kyle takes listeners through his journey from building the quirky and innovative SW Overalls brand — a unique blend of sweatpants and overalls — to launching Pink Berg, a full-service marketing agency born out of his frustration with traditional agencies that lacked the practical, hands-on understanding of direct-to-consumer (D2C) operations.

Kyle discusses key strategies for cannabis brands, such as the importance of focusing on a niche market first before attempting to scale nationally, drawing comparisons to brands like Athletic Brewing and RXBAR. He also explains how Pink Berg's unique, profit-first approach to marketing — with a strong emphasis on post-campaign analysis and iterative testing — helps cannabis brands not only survive but thrive in an industry where compliance and creativity are equally important.

Kyle also touches on the broader landscape of the cannabis industry, discussing trends in THC-infused beverages, the future of the hemp-derived space, and how Pink Berg is helping to shape the next generation of cannabis branding.

Whether you're a cannabis entrepreneur, marketer, or someone interested in the intersection of cannabis and consumer goods, this episode offers a wealth of practical advice and expert insights to help you understand the nuances of cannabis marketing in a rapidly evolving industry.

Join hosts Eric Schneider and Isaac Bock in this special episode of Roots to Risk as they sit down with Deborah Saneman, CEO of Wurk, the leading HCM provider for the cannabis industry.

Deborah shares game-changing insights into how Wurk’s cutting-edge compensation benchmarking tool and real-time data analytics are helping cannabis operators stay competitive in today’s fast-paced market. From navigating the hiring challenges of new and established markets to leveraging data-driven strategies, Deborah reveals what’s driving growth and innovation in cannabis HR.

They also discuss Wurk’s exciting partnership with AlphaRoot to deliver tailored insurance solutions, including health benefits and workers' comp—essential for attracting top talent.

Whether you’re an operator or industry leader, this episode offers a glimpse into the tools and trends that are shaping the future of cannabis businesses. Don’t miss out on the strategies that are pushing the industry forward!

In this special 50th episode of Roots to Risk, hosts Eric Schneider and Isaac Bock sit down with Brendan McKee, Co-Founder and COO/CFO of Silver Therapeutics. Brendan shares his inspiring journey from his early days in finance and MMA to becoming a key player in the cannabis industry.

He offers valuable insights into team building, community engagement, and thoughtful expansion as a multi-state operator in the Northeast. Learn how Silver Therapeutics has achieved an over 90% retention rate, prioritized customer service, and thrived in the rapidly evolving cannabis market.

This episode is packed with actionable lessons on leadership, business growth, and fostering a culture of care. Tune in for an in-depth conversation about the future of cannabis and how to create lasting success, both in business and life.

Bonus: Hear Brendan’s walk-out song from his MMA days and how his fighting spirit has shaped his entrepreneurial journey!