Rooted in Retail

By: Crystal Vilkaitis
  • Summary

  • Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she'll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail.

    © 2025 Rooted in Retail
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Episodes
  • Flipping the Script: Fresh Ways to Spark Your Imagination - After the Show
    Feb 18 2025

    Feeling creatively stuck? You’re not alone—but there are ways to reignite that spark.

    In this quick After the Show episode, we’ll explore three simple yet powerful methods to inspire creativity and bring new energy to your work. You’ll learn how to flip the script, embrace unexpected combinations, and dreamstorm your way to fresh ideas. These strategies will help you break free from limiting habits and take a bold approach to thinking outside the box.

    [2:00] How feeling like you need to be a certain way holds you back
    [4:07] Comparing older styles to fresh ideas
    [4:58] The power of flipping the script
    [8:45] Using the “forbidden combo” method to generate fresh ideas
    [13:02] Embracing the opposite perspective
    [13:24] Dreamstorming your next big idea

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    19 mins
  • Unlock the Power of Book Publishing in Gift Retail with Lisa Bach
    Feb 16 2025

    Join the Rooted in Retail Mastermind: Resilient Together

    --
    In this episode, Lisa Bach, a passionate leader in book publishing and the gift industry, shares insights on how retailers can boost their offerings with curated book collections. From her early retail days to becoming a leader in the book-gift community, Lisa reveals why books are the perfect addition to any store’s product mix.

    Discover key trends, how to cater to niche audiences like men’s gifting, and what makes certain books stand out in retail spaces.


    [1:10] Introduction to Lisa Bach
    [2:34] Lisa’s journey in retail
    [4:29] Shifting to the sales side of the gift industry
    [7:16] Why independent retailers should add books to their product mix
    [12:11] Key trends in the book and gift community
    [14:31] Curating books for men’s gifting
    [18:35] What makes certain books stand out in gift shops?

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    Get all of the resources in our show notes - https://rootedinretail.com/episodes/unlock-the-power-of-book-publishing-in-gift-retail-with-lisa-bach/

    Join the Rooted in Retail Facebook Group to continue the conversation

    Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted

    Join our newsletter for all the latest marketing news for retailers

    Show off your super fandom by getting your Rooted in Retail Merch!

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    30 mins
  • The Key to Retail Success: Strategic Budgeting, Brand Awareness, and Consistency - After the Show
    Feb 11 2025

    Building a retail brand takes more than just hard work—it takes strategic planning and continuous investment in long-term success. In this After the Show segment, we dive into how you can shape your brand and budget effectively to set your business up for future growth.

    From smart financial planning to leveraging data for decision-making, this episode covers the core steps to take your retail brand to the next level. Plus, we’ll explore the importance of consistency and treating your brand like an asset to ensure sustained success.

    [01:13] Building your brand and increasing awareness

    [02:59] How to allocate your resources strategically

    [04:44] The importance of data-driven decisions

    [05:20] Start budgeting and planning for growth

    [08:21] Focus on long-term brand awareness

    [11:51] Why sales aren’t immediate and why that’s okay

    [14:19] Treat your brand like an asset—invest in its future

    [14:50] Maintaining a consistent look and feel across your business


    Join the Rooted in Retail Facebook Group to continue the conversation

    Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted

    Join our newsletter for all the latest marketing news for retailers

    Show off your super fandom by getting your Rooted in Retail Merch!

    Show more Show less
    18 mins

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