Rooted in Retail

By: Crystal Vilkaitis
  • Summary

  • Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis weekly, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she'll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail. This show is produced by Crystal Media, a company that helps indie retailers shine online through social media. Visit www.rootedinretail.com to learn more.

    © 2024 Crystal Media
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Episodes
  • Turn Your Store into a Holiday Destination with Emily Butler
    Oct 6 2024

    Get ready to be holiday-inspired in today’s episode! I’m so excited to introduce my guest, Emily Butler, co-owner of the historic Ah Lewis Store.

    We had an amazing in-person chat at NY Now, where Emily shared her passion for crafting unforgettable customer experiences and how she thoughtfully analyzes every aspect of her store through her customers' eyes.

    As we dive into our conversation, you’ll discover all the incredible things she’s planning for the upcoming holidays. With this episode dropping in October 2024, it’s the perfect time to follow along with her exciting holiday reveals on Instagram!

    This episode is all about sparking inspiration, so I encourage you to soak it all in and think about how you can bring some of this creativity into your own store. You’re going to love this conversation!

    [07:42] How retailers can make events memorable

    [11:00] What Ah Louis does to make holiday shopping feel extra special

    [15:41] Episode Sponsor: Crystal Media Co. Ads Management

    [16:48] How they celebrated a big milestone of 150 years

    [18:44] What Emily believes drove people to the event

    [20:14] Emily’s tips for retailers hoping to create buzz around their holiday events

    [22:25] Emily's resilience round

    Get all of the details in our show notes

    Join the Rooted in Retail Facebook Group to continue the conversation

    Join our Rise and Shine newsletter for all the latest marketing news for retailers

    Show off your super fandom by getting your Rooted in Retail Merch!

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    28 mins
  • Maybe Bigger Isn’t Always Better – Retail Therapy Session with Andy Havemeier of Wealthy Street Bakery
    Oct 3 2024

    Welcome to Retail Therapy, the segment where we give therapy to retailers! Today’s episode is perfect for anyone who’s ever felt stuck or confused about a decision in business or life.

    My guest is Andy Havemeier, owner of Wealthy Street Bakery and Hall Street Bakery. Over the last five years, Andy’s life has undergone a complete 180, and now he’s facing a major decision that has him torn.

    As business owners, we’ve all been there—struggling between what we want and what we think we should do.

    In this episode, Andy shares his journey and participates in a powerful exercise led by Rhonda that brings him clarity in just three minutes. Tune in to gain valuable tools and insights to help you when facing your own tough decisions!

    [04:26] Andy's rocket ship ride over the last 5 years in business

    [06:36] The big decision: to expand or not expand?

    [09:04] Why every opportunity isn't meant to be taken

    [16:53] The myth that discomfort is necessary for growth

    [18:52] What changes when Andy swaps a word for an emotion

    [21:51] A powerful 3-minute exercise for decision making


    Get all of the details on our website at https://www.crystalmediaco.com/episodes/maybe-bigger-isnt-always-better/

    Join the Rooted in Retail Facebook Group to continue the conversation

    Join our Rise and Shine newsletter for all the latest marketing news for retailers

    Show off your super fandom by getting your Rooted in Retail Merch!

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    38 mins
  • Getting Out of the Weeds: After the Show
    Oct 1 2024

    Today, we’re taking a closer look at a simple but powerful idea from my conversation with Amy Loewenberg: "Sometimes, you’re in the weeds. And my friend says, ‘Stand up. Look beyond the weeds.’"


    As small business owners, it’s easy to feel overwhelmed, especially with the holiday season approaching and Q4 goals on the horizon. I know I’m there right now—between running my business, planning a wedding, and selling my house, I’ve got a lot on my plate. If you can relate, this episode is for you.


    Today, I’m sharing practical tips that have helped me clear my plate and find some clarity, plus a little help from ChatGPT to give you even more strategies to get out of the weeds.


    [01:22] Life updates and overwhelm

    [02:27] My favorite strategies to get out of the weeds

    [07:00] Time-saving tools that work for me

    [10:47] How to use AI for time management

    [15:56] Why saying yes really means saying no


    Get all of the details on our website at https://www.crystalmediaco.com/episodes/getting-out-of-the-weed/

    Join the Rooted in Retail Facebook Group to continue the conversation

    Join our Rise and Shine newsletter for all the latest marketing news for retailers

    Show off your super fandom by getting your Rooted in Retail Merch!

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    20 mins

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