Rob Kaminski - Co-Founder & Partner, Fletch PMM

In this episode of the Growth Elevated Leadership Podcast, host Julian Castelli converses with Rob Kaminski, co-founder of Fletch Product Market Management. They explore the challenges technology startups face in product marketing and positioning. Key themes include the importance of clear messaging, the pitfalls of broad target definitions, and the necessity of a focused approach. Rob shares his journey and insights from consulting with over 300 startups, emphasizing the need for specificity in defining value propositions. The episode provides valuable strategies for startups to refine their messaging, target their audience effectively, and navigate market complexities.

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