Have you ever sat down in a brainstorming session, and it was just a bunch of awkward silence and no follow-through? We have too but don't worry, today's guest shares tips and techniques to run a successful brainstorming session.

In today’s episode of The Obsessed Marketer, we talk with Annabel Jones, leader of omnichannel marketing with Bandwidth. She goes over common reasons brainstorming sessions fail and gives us techniques to avoid these pitfalls, like only including specific people and using games!

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Annabel Jones is the leader of omnichannel marketing at Bandwidth, a global communications software company. Over the past decade, Annabel has refined her marketing leadership philosophy in in-house, agency, and freelance roles. Her diverse background runs the B2C and B2B gamut as she’s worked with big and small brands in tech, hospitality, finance, healthcare, and consumer goods, taking them to market in creative ways. Known for her out-of-the-box strategies, Annabel’s goal-focused approach to marketing connects creativity and customer insights to win buzz and pipeline.

Connect with Annabel on LinkedIn: https://www.linkedin.com/in/jonesannabel/

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