• Revolutionizing Fundraising: Richard Viguerie's Direct Mail Mastery

  • Sep 16 2024
  • Length: 48 mins
  • Podcast

Revolutionizing Fundraising: Richard Viguerie's Direct Mail Mastery

Listen for free

View show details

  • Summary

  • In this episode of the Going Big, Host Kevin Gentry interviews Richard A. Viguerie, a pioneer in direct mail fundraising who transformed political communication in the 1960s and 1970s. Richard shares how he entered the world of direct mail, offering expert advice for nonprofit leaders on effective fundraising strategies and the importance of mentoring.

    With over 50 years of experience and a legacy of innovation, Richard reflects on the power of direct marketing to engage millions of Americans in causes and campaigns, driving meaningful change through grassroots efforts.

    Check out the book here: https://a.co/d/0u0lXah

    Check out Richard here: https://www.americantarget.com/

    Check out TenX Strategies here: https://tenxstrategies.com/

    Show more Show less
Management Marketing Economics Philosophy Social Sciences
Show more Show less

What listeners say about Revolutionizing Fundraising: Richard Viguerie's Direct Mail Mastery

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available