• Revolutionizing Franchises Through Certification Programs

  • Jun 19 2024
  • Length: 46 mins
  • Podcast

Revolutionizing Franchises Through Certification Programs

  • Summary

  • Unlock the secrets of franchise success and profitability with Jayson Pearl, CEO and founder of ServiceScore, and Mark Jameson, Chief Development Officer of Propelled Brands. Discover how the Franchise Customer Experience Certification Program transforms franchisee satisfaction into consumer delight and, ultimately, business growth. Jason reveals the compelling hypothesis that happy franchisees drive happy customers, establishing a virtuous cycle of profitability. Mark shares firsthand how Propel Brands has been revolutionized by this program, ensuring their franchises not only meet but exceed industry standards.

    Fast Signs' remarkable journey to 760 locations across nine countries is just the beginning. Learn about their strategic acquisitions, including Nerds to Go, My Salon Suite, and Camp Bow Wow, pushing their portfolio to around 1,400 locations. The rigorous Franchise Certification Process ensures that franchisees are fully supported and heard, driving both top-line growth and profitability. The importance of external feedback is underscored, demonstrating how franchisees and consumers contribute to the continuous improvement and success of the brands.

    Customer experience is paramount, and no detail is too small. From mature, well-established brands to new and emerging ones, we discuss how leveraging insights and implementing best practices early on can forestall future challenges. The role of the Franchise Business Consultant is highlighted, ensuring that data collected is not just stored but actively used to enhance brand performance. Ethical considerations are also addressed, emphasizing the importance of readiness for certification. Stay tuned for exciting collaborations and our ongoing dedication to being a trusted resource in the franchising community.

    We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!

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