• [Revisit] How are album marketing stratgies changing in the age of the single?

  • Oct 22 2024
  • Length: 29 mins
  • Podcast

[Revisit] How are album marketing stratgies changing in the age of the single?

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  • Summary

  • Historically, the last quarter of the year tends to be the busiest for new album releases. Earlier, they were timed to capitalise on the festive season. These days, they're more likely to be the result of the culmination of a year full of singles being bundled into an album, or an artist tying a fresh full-length to an upcoming concert tour or festival appearances. Keeping this in mind, we thought it would be a great time to revisit our episode on single vs. album marketing strategies. This episode was originally recorded in March 2024. Enjoy the revisit! We will be back with a new episode soon!
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