• Revenue Strategy Redefined: Audits, Optimization, and Company Alignment

  • Jan 27 2025
  • Length: 30 mins
  • Podcast

Revenue Strategy Redefined: Audits, Optimization, and Company Alignment

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  • Summary

  • Sales is a whole company responsibility. When organizations embrace that mindset, they perform better. It’s not just about the sales team—it’s about aligning every function, from marketing to customer success, to drive sustainable growth. In this episode of Revenue Boost: A Marketing Podcast, titled, Revenue Strategy Redefined: Audits, Optimization, and Company Alignment, we’re joined by Hannah Ajikawo, CEO and founder of Revenue Final, to explore how businesses can redefine their revenue strategy to drive sustainable growth. Hannah shares her proven approach to uncovering hidden revenue opportunities through comprehensive audits, strategic optimizations, and fostering alignment across sales, marketing, and customer success teams. Learn how to identify gaps in your go-to-market strategy, address critical pain points, and execute transformative change management to accelerate your pipeline and strengthen your bottom line. Whether you’re a business leader facing a revenue plateau or seeking to refine your processes for long-term growth, this episode delivers actionable insights and powerful strategies to scale effectively. Key Takeaways: The role of full-funnel audits in pinpointing revenue leaks. Why alignment across your organization is essential for growth. How optimizing buyer journeys can unlock untapped potential. Practical tips for overcoming internal resistance to change. Tune in to discover how to take your revenue strategy to the next level!"To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
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