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Ready to kick your business growth into high gear this fall? Discover how aligning your sales and marketing strategies with the back-to-school season can propel you towards achieving those end-of-year goals. Join Evan Polin and me, Craig Andrews, as we uncover the tools you need—like CRM systems and sales enablement software—and the power of time management to stay on top of nurturing campaigns and important events. We'll also share the benefits of teaming up with strategic partners and introduce the concept of "homework" in sales, ensuring your strategies stand out by knowing both your prospects and their competition inside and out.

Tired of generic outreach that doesn't cut through the noise? We reveal how personalization can make all the difference in today’s marketing landscape. With the internet offering endless insights, we discuss tailoring your communications to resonate with individual prospects and adjusting messages for varied organizational roles. The art of leveraging platforms like LinkedIn can create meaningful connections with potential clients, making your campaigns more effective and boosting conversion rates. Say goodbye to mass mailings and hello to targeted strategies that truly speak to your audience.

Ever wonder if your marketing and sales efforts are hitting the mark? We tackle the crucial aspects of evaluating success with data and KPIs. By sharing personal stories about handling persistent sales calls, we highlight the importance of tracking both your marketing campaigns and sales funnel metrics. It's all about maintaining momentum and not having to start from scratch each time a project ends. Plus, get excited for future episodes featuring insightful guests, including CEO roundtable leaders and tech experts, who will offer guidance to elevate your business strategies. Join us for a transformative journey into effective sales and marketing techniques!