In this episode of "Let's Talk Marketing," Katya Allison dives into the exciting world of creator marketing versus influencer marketing with guest Sean. They break down what makes creator marketing unique, extending beyond just social media influencers to include a broader range of content creators. Sean shares how creators can deliver more authentic and cost-effective content compared to traditional marketing methods. Plus, he offers insights on using AI to help creators reach global audiences, from automating translations to repurposing content across different platforms. They also explore trends in short-form content and the shift away from captions as platforms focus more on engagement. If you're eager to leverage creators to drive business growth and brand awareness, this episode is packed with valuable tips and trends you won’t want to miss!

Listeners will walk away with insights on:

• The value of creators for businesses is significant, as they can communicate effectively with the target audience.
• Short-form content is becoming increasingly popular, and it works universally well across all platforms.
• AI is playing a significant role in content creation and distribution, making it easier for creators to reach a global audience.
• The importance of understanding your audience and finding creators who can speak to that audience.
• The trend of storytelling is on the rise, with more creators sharing their journeys or transformations.
• The above-the-fold section of content is crucial as most people sign up or engage with content without scrolling down.
• Reciprocity can be a game-changer in personal and business growth.