This episode is the last part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous three parts, be sure to listen to My business is not my baby - navigating entrepreneurship as a new mom, I hit rock bottom, and I canceled my summit.

I have a special guest with me today (my husband!) to talk about lessons learned from investing in franchises. We're sharing a real and raw look at our journey with investing in the franchise Dirty Dough, including walking you through opening and closing multiple store locations and what that loss looked like.

In today’s episode, we cover:

• What made us decide to become franchise owners
• How we decided on what franchise to invest in
• What it was like to scale so quickly
• The challenges we faced opening the stores
• The challenges we saw with corporate
• When we first realized that the business wasn’t working
• What the process looked like when selling the stores
• The lessons we’ve learned from this journey

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/12/17/lessons-learned-from-investing-in-franchises/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

Today's episode is the third part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous two parts, be sure to listen to I hit rock bottom and I canceled my summit.

In this episode, I'm sharing a recap of this past year, how navigating entrepreneurship as a new mom has impacted my business, and how I'm changing things up. Being a mom is going to exponentially impact your business in all the best ways.

In today’s episode, I cover:

• Simplifying my offers by applying the 80/20 rule
• Taking on fewer calls
• Protecting my peace of mind
• Thinking more about long-term decisions
• How to use ads to buy back more of your time
• Not pursuing someone else’s version of success
• How momentum doesn’t happen; it’s created
• How different seasons call you into different levels

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/12/10/navigating-entrepreneurship-as-a-new-mom/

Resources & Links:

• Kajabi 30-day free trial + 20 free story templates
• Successful Ads Club
• 150 Free Hooks
• List Building 101
• Manychat
• IG University

Mentioned in this episode:

Join IG University!

IGU

Before you listen to today's episode about how I hit rock bottom, be sure to listen to the episode before this called I canceled my summit. This is part two of an unofficial series I'm doing where I'm getting raw and open about the obstacles I've faced in the last year.

In this episode, I'm sharing the disappointment I've felt in myself, the feeling that I've failed, and how I lost the ability to dream, but I'm also walking you through the things that helped me dig my way out of these feelings after hitting rock bottom.

In today’s episode, I cover:

• How and why to set strict social media boundaries
• Why you should put a huge emphasis on income-producing activities
• What daily mindset work looks like and can do for you
• Prompts to help you journal through to a mindset shift
• How my struggles don't define me; they refine me
• Why filling my cup daily and taking care of myself is crucial

Next week's episode will be the next part of this series about the behind-the-scenes of my business, so stay tuned.

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/12/03/i-hit-rock-bottom/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

In full transparency, I have known that I was going to record this solo episode about how I canceled my summit for a few months now. I have been putting it off because it’s been such a painful experience. But I’m doing a small series, and this will be the first part.

In this episode, I share a raw and real behind-the-scenes look at the challenges I’ve faced this year in my business and personal life. I hope the takeaway from this episode is a lesson about trusting yourself and valuing your boundaries.

In today’s episode, I cover:

• How to understand that not everyone notices every single detail of what you’re doing
• Why paying attention to your body when it’s telling you to slow down is crucial
• Preparing for every possible outcome with an event, including having an air-tight contract
• Protecting your business, no matter how friendly the connection with someone else might feel
• How to keep momentum going in your business
• The logistical steps I took to cancel my event
• How you can’t pour from an empty cup
• That you’re not alone in all the things you’re going through

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/11/26/i-canceled-my-summit/

Resources & Links:

• Follow Rachel Kitto
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

I’m excited to have my amazing student here in today's episode! We talk about how Scalability student Elea made $90k in 6 months.

Elea shares her background of becoming an extremely successful real estate agent at the age of 21. After four years of her career, she wanted to continue to level up by starting her own digital business and teaching real estate agents how to grow their business with leads through Instagram. She walks through what her Business of Real Estate programs entail.

In today’s episode, we cover:

• The breakdown of how she grew her Instagram account from zero followers to currently 50k in about 7 months
• Elea’s goals for growth in the next year
• Strategies for content
• What the Scalability program has done for her business
• How email marketing plays a huge role in her launches
• Where a majority of Elea’s sales come from
• Tips for staying focused and taking care of yourself
• How to sell to different personalities

Connect with Elea:

• Connect on Instagram @living.with.elea or @businessof_realestate
• Visit her website

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/11/19/scalability-student/

Resources & Links:

• Elea’s Playbook
• Elea’s Instagram JUMPSTART Masterclass
• Elea’s Realtor Content Vault
• Elea’s FREEBIE: 14-Day Lead Generation Challenge
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

In today’s episode, I’m excited to have one of my amazing students, who I also consider a friend, here to walk us through how to generate leads with YouTube.

Stephanie shares her background in photography and moving into the marketing and business world. She now teaches business owners how to show up online to grow their businesses using YouTube, Instagram, and email marketing.

Stephanie also talks about just getting back after maternity leave, what it looked like to prepare for her leave, and what it’s taking to get back into the swing of things.

In today’s episode, we cover:

• Tips for creating content on YouTube
• What equipment to use to start creating content
• YouTube tips and tricks to drive traction from visitors
• How to ideate content
• Why optimizing your content based on data is important
• Stephanie’s top three strategies for lead generation on YouTube
• SEO tips for YouTube

Connect with Stephanie:

• Connect on Instagram @stephanielynnkase
• Follow on YouTube
• Visit her website

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/11/12/generate-leads-with-youtube/

Resources & Links:

• Online Marketing Club waitlist
• Stephanie’s FREEBIE: Scale Your Business with YouTube in Just 4 Hours/Week
• Tubebuddy
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

In today's episode, Kelly McKenna is here to go behind the scenes of a $67k launch. Kelly shares her experience and background of becoming a therapist and how she now coaches other therapists. She recaps how she's launched her programs six times and the tactics and strategies she uses to be successful.

In today’s episode, we cover:

• Marketing strategy for launches
• How to make people customers, not just followers
• Tips for the priming phase of launches
• Email marketing tips for conversion
• Ideas for bonuses, including fast-action bonuses
• Why the messaging in your offer is so important
• Timing for launches
• How Kelly has fun in her business!

Connect with Kelly:

• Follow on Instagram @businessoftherapy
• Visit her website, Business of Therapy
• Listen to her new podcast, Business of Therapy

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/10/29/behind-the-scenes-of-a-67k-launch/

Resources & Links:

• Kelly’s FREEBIE
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU