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Join us for an engaging conversation with Dr. Tina McCorkindale, the dynamic president and CEO of the Institute for Public Relations, as she chats with host Peter Woolfolk to unveil the shifting tides of the public relations world through groundbreaking research. Discover how Dr. McCorkindale manages to lead a Florida-based organization from Seattle, harnessing the power of technology to transcend geographical boundaries. We'll dive into IPR's pivotal research efforts, including a fascinating study with Peppercom on the evolving media landscape, and explore how PR leaders can fortify their strategic roles, particularly in crisis management and reputation building. Prepare to gain valuable insights into how educating boards of directors on modern media can enhance organizational dynamics and ensure communication leaders are integral to the leadership team.

Explore the intricacies of internal communication with us, drawing inspiration from the show "Undercover Boss" to spotlight the communication chasm often found between senior leaders and their teams. Recent study findings point to disparities in work-life balance and value alignment across organizational levels, suggesting a pressing need for authentic dialogue. We'll discuss actionable strategies for bridging these gaps, advocate for supporting local journalism as a vital information source, and unveil the free resources available on our website to help tackle organizational challenges. Whether you're a PR veteran or just kicking off your career, this episode equips you with the tools to enhance your role as a strategic partner in your organization.

Information on NEW podcast website.

We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.

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What do you think of this podcast? I would very like to hear from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

Discover the secrets behind some of the most successful marketing campaigns with Maria Alonso, the brilliant mind behind Fortune 206 as she talks with host Peter Woolfolk. With over 15 years of experience and a portfolio boasting iconic campaigns like Dove's Real Woman, Maria reveals how authentic storytelling can revolutionize marketing strategies. This episode promises to redefine your understanding of brand loyalty as we explore the essence of cultural diversity and sustainability in storytelling. Maria's expertise with industry giants like Coca-Cola and Starbucks offers a firsthand account of aligning brand values with consumer expectations through powerful narratives.

We'll uncover the art of crafting a compelling brand story that strikes an emotional chord with audiences while maintaining clarity and focus. Throughout our conversation, Maria shares invaluable strategies for identifying a brand's core message and effectively communicating it across multiple platforms. Our discussion highlights the growing influence of data-driven decision-making and the role of technology in tailoring marketing efforts to meet modern demands. As we look to the future, learn how brands can harness user-generated content and AI to create resonant stories that connect with today's conscious consumers. Join us for an inspiring dialogue brimming with insights to elevate your marketing game.

Information on NEW podcast website.

We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.

Support the show

What do you think of this podcast? I would very like to hear from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

Original broadcast date: April 18, 2022. Unlock the secrets to effectively engaging with the Asian American market as host Peter Woolfolk talks with with Dr. Michael Soon-Lee, president of EthnoConnect. Dr. Soon-Lee brings his wealth of knowledge on cultural sensitivity and targeted marketing, offering insights into the diverse tapestry of Asian communities in the U.S. Learn how to navigate the nuances of personal interactions and generational cultural shifts to build genuine and respectful connections. From personal space preferences to the metaphorical "melting pot" versus "salad" of cultural integration, this episode promises to equip you with the tools needed to create marketing strategies that resonate deeply with Asian consumers.

Discover the roadmap to brand loyalty within Asian communities by committing to long-term engagement and understanding the power of word-of-mouth. We emphasize the critical role of quality, family-oriented messaging over individualism, highlighting how different generations trust influencers and community leaders differently. Whether you're interested in leveraging social media personalities or tapping into the guidance of family heads, our conversation sheds light on fostering trust and credibility in marketing efforts. With Dr. Soon-Lee's practical advice, you'll gain the confidence to invest in research and authentic communication strategies that truly connect with this dynamic and growing market segment.

Information on NEW podcast website.

We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.

Support the show