• Protecting Brands & Product Names - Trademark Basics

  • Aug 7 2024
  • Length: 7 mins
  • Podcast

Protecting Brands & Product Names - Trademark Basics

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  • Summary

  • Tech companies spend a lot of time focusing on products. But how do we brand those products? This episode explores a few branding basics. There are really two things that you need to pay attention to when picking a name:


    1. Pick a name that is protectable.


    2. Pick a name that is not already being used by someone else in a way likely to be confused with your use, or in some instances, already subject to a pending trademark application.


    This episode elaborates on both.
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