You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!

From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn’t really working for you.

Today, I talk with CEO Collective member Dr. Libby Wilson whose functional medicine practice looked great on the surface with successful clients and cash flow. But she had to make shifts so that she could truly have freedom in her business to enjoy life. In this episode, she talks about how she turned things around over the last year to ensure that her practice not only works for her clients but also for herself and her family.

On this episode of Promote Yourself to CEO:

3:25 - Who is Dr. Libby Wilson, how does she help her clients, and where was she struggling in her business before joining the CEO Collective?

7:55 - Hustle culture created this health issue for Dr. Libby. She had to fix the root cause and talks about how the 90-Day Planner helped.

13:07 - Content creation is a major sticking point for a lot of entrepreneurs. Dr. Libby has a 12-month rinse-and-repeat content calendar, so how does she do it?

16:29 - Dr. Libby reveals something she does for her practice and that every entrepreneur needs to apply in their business. We discuss what it is and why it’s so important.

22:34 - Watching how my business runs behind-the-scenes helped Dr. Libby get away from making herself constantly available to clients. What changes did she make in her practice as a result?

30:04 - Dr. Libby discusses how making the adjustments to her business has improved her life and her mindset.

36:30 - To wrap the show, Dr. Libby reveals what she’d say to anyone thinking of joining The CEO Collective. She also briefly discusses her new book and how she works with clients.

Mentioned in Is Your Business Really Working for You?

• Best Life Functional Medicine
• The Path of Intention: Five Habits to Optimize Your Health and Create a Life You Love by Dr. Libby Wilson
• 90-Day CEO Planner
• Apply for The CEO Collective
• Racheal on Instagram and TikTok

In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, which supports women in product-based businesses. Gabi reflects on her transition from healthcare administration, dealing with chronic health issues, and becoming a mother of twins. She emphasizes the importance of creating flexible systems and structures, including her 90-day operating plan and annual marketing calendar that enable her to balance business growth and personal well-being. Gabi also discusses how implementing these strategies has transformed her role as CEO and improved her team's efficiency and happiness.

10:58 Flexible Work and Parenting

23:40 Adapting to Challenges: Flexibility in Planning

27:37 Building a Reliable Team

33:28 Streamlining Operations with SOPs

42:26 Scaling Your Business with Systems

One of the hardest lessons to learn as an entrepreneur?

You can be your own worst enemy.

You know that more visibility is essential to growth, but you overcomplicate it to the point where you do nothing.

You have an incredible idea for a new product, program, or service, but your perfectionism keeps you from ever launching it.

You know that you have completely maxxed out your calendar - you simply don't have time to do more or work harder - but you struggle to bring on more support behind the scenes to free up your time.

And the thing is - we are all aware when we are self-sabotaging!

These mistakes often stem from deeply ingrained beliefs and habits that can be so incredibly difficult to break.

That's why in this episode, I'm sharing the top 5 mistakes, how they hold our businesses back, and how to start overcoming them so you can get closer to the life-first business you really want!