• Profiling YouTube, Apple's movie licensing strategy, and analysing churn behaviours in US customers

  • May 30 2024
  • Length: 40 mins
  • Podcast

Profiling YouTube, Apple's movie licensing strategy, and analysing churn behaviours in US customers

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  • Summary

  • On this episode of The Amp Podcast, Senior Analyst Jaanika Juntson analyses YouTube's unique position in the entertainment market, Research Manager Rahul Patel looks at why Apple TV+'s recent licensing of 50 movies onto its service is a significant move for the streamer, and finally Research Manager Dan Monaghan discusses churn and resubscriber behaviours in US streaming subscribers.


    Production by Rory Gooderick.

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