This week on Product Marketing Insider, we're joined by Kelly Anderson, Product Marketing Manager at Google.

Kelly is a product marketing leader with diverse experience in bringing solutions to the market, driving product adoption, building product strategies, influencing senior and international teams, and learning technical concepts quickly.

Previously a PMM at Microsoft, Kelly has a proven ability to clearly communicate, collaborate with multiple stakeholders, and deliver solutions that meet customer needs.

We discuss a variety of key topics, including:

• What Kelly's product marketing team looks like at Google, in terms of numbers and roles.
• Important things to consider when creating a go-to-market strategy.
• How to develop an existing GTM strategy.
• Challenges Kelly has faced when devising strategies - and how she overcame them.
• The process of taking products and features to market at Google, and how this compares with Microsoft.

This week on Product Marketing Insider, we're joined by Jeremy Castile, Senior Director, Product & Alliance Marketing, Docker. Jeremy counts GTM among his specialties and shared how product marketers can refine their strategy.

This week on Product Marketing Insider, RapidSOS' May Lauren Arad discusses her product marketing journey and gives an insight into life as a product marketing consultant.