• Product Marketing Life | Phill Agnew, Brandwatch

  • Feb 14 2020
  • Length: 43 mins
  • Podcast

Product Marketing Life | Phill Agnew, Brandwatch

Listen for free

View show details

  • Summary

  • We caught up with Brandwatch's Director of Product Marketing, Phill Agnew, about three core components of consumer psychology - distinctiveness, anchoring and scarcity - and how product marketers can apply those concepts to their work.

    ---

    "25% of marketing budget is wasted, it gets no ROI. There's another brilliant stat from HVR, they did analysis of new product launches, and they found that on average 80% of new consumer product launches fail. If 25% of our budget's being wasted and 80% of new product launches fail, then clearly something is broken, something's not right."
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Product Marketing Life | Phill Agnew, Brandwatch

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available