Product Driven

De: Matt Watson
  • Resumen

  • Building software products requires caring more about the product than it does the technology used to build the product. On this podcast, we discuss bringing a product driven mindset to every step of the product development process.
    Copyright 2025 Matt Watson
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Episodios
  • Great CTOs Think Like Product Managers with Mark Eagle
    May 8 2025

    The Evolution of Technical Roles in Modern Startups 🚀

    In this illuminating conversation, Matt Watson engages with Mark Eagle, a veteran startup advisor and former CTO, to explore the transformative landscape of technical leadership in today's startup ecosystem. They delve into the critical misalignment between prestigious job titles and actual responsibilities, focusing on the evolving CTO role.

    Mark shares valuable insights on how product thinking is rapidly becoming the defining skill for technical leaders as AI revolutionizes software development practices. Together, they unpack why understanding customer needs, business objectives, and strategic decision-making fundamentally differentiates exceptional technical leaders from those who primarily focus on coding.

    🔗 Essential Links (Start Here!):

    Full Episodes: https://product-driven.captivate.fm/episodes

    Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

    Subscribe to our Newsletter: https://fullscaleteam.com/newsletter

    Get our FREE Ebook: https://fullscaleteam.com/productfirstteams

    Powered by Full Scale: https://fullscale.io/

    GET THE PRODUCT DRIVEN BOOK: https://productdriven.com/book

    🔗 Connect with Mark Eagle:

    LinkedIn: https://www.linkedin.com/in/markeagle/

    Key Discussion Points:

    🏗️ The fundamental misalignment between CTO titles and actual responsibilities in early-stage startups

    💡 Why the combination of product thinking and technical architecture creates successful technical leaders

    🔄 How AI and modern development tools are shifting bottlenecks from engineering to product decision-making

    👂 The undervalued importance of listening skills for both engineers and sales professionals

    🌉 Practical strategies for connecting engineers directly with customers to improve outcomes

    🧠 Why strategic trade-off conversations are critical yet frequently overlooked

    🚀 The accelerating future of software development as AI capabilities expand

    🌱 Intentional versus unintentional technical debt management


    Chapters

    00:00 - Introduction and Welcome

    00:26 - The Challenges Beyond Technical Skills

    01:19 - Defining the CTO Role: Common Misconceptions

    03:16 - The Formula for Startup CTO Success

    05:15 - How Agile Lost Customer Connection

    07:19 - The Importance of Strategic Trade-off Conversations

    09:22 - Why Every Executive Is in Sales

    11:49 - The Critical Listening Skills for Engineers

    14:30 - The Real Product: User Value, Not Code

    17:24 - Scaling Beyond Individual Coding

    20:47 - The Coming Shift: AI's Impact on Development

    22:06 - Product Thinking vs. Technical Skills

    24:19 - Closing Thoughts and Contact Information


    Ready to transform your approach to technical leadership and product development? Download our FREE eBook "Product-First Teams" to learn how successful organizations are reimagining their technical structures for maximum impact. Visit https://fullscaleteam.com/productfirstteams today and start your journey toward more effective,...

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    26 m
  • We Are All On The Product Team Now with Anton Zaides
    May 1 2025

    Engineering Empathy: How Anton Zaides Bridges the Gap Between Developers and Business Needs

    In this insightful episode of Product Driven, host Matt Watson connects with Anton Zaides, an engineering manager from Israel, to explore how developers can better understand the business context and big picture behind their work. They dive into the transformative impact of AI coding tools, the critical importance of developer empathy, and how firsthand experience with end users dramatically improves product decisions.

    The conversation takes a fascinating turn when Matt and Anton discuss how AI coding tools are dramatically accelerating development, requiring engineers to understand the business context more deeply to make independent decisions. Matt and Anton agree that the traditional separation between "product decides what, engineering decides how" is breaking down, and successful organizations need to distribute product thinking across the entire team.

    🔗 Essential Links (Start Here!):

    Full Episodes: https://product-driven.captivate.fm/episodes

    Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

    Subscribe to our Newsletter: https://fullscaleteam.com/newsletter

    Get our FREE Ebook: https://fullscaleteam.com/productfirstteams

    Powered by Full Scale: https://fullscale.io/

    Connect with Anton Zaides: https://www.linkedin.com/in/anton-zaides/

    Check out Manager.dev: https://www.manager.dev/

    Key Discussion Points:

    How AI coding tools like Cursor are creating a 5-6x productivity boost and shifting development bottlenecks

    The importance of connecting engineers directly to business outcomes and customer experiences

    Anton's journey to becoming a licensed drone pilot to understand his agricultural tech customers truly

    Breaking down silos between product management and engineering teams

    The future evolution of product and engineering roles in an AI-accelerated development world


    Episode Chapters:

    00:03 - Introduction and Background

    01:01 - The Impact of AI on Development Speed

    02:18 - Shifting Bottlenecks in Software Development

    04:45 - Product Manager and Engineer Dynamics

    07:01 - Creating Customer Feedback Loops

    09:10 - Anton's Experience Becoming a Drone Pilot

    11:52 - The Value of Firsthand User Experience

    14:04 - Empathy and Caring for Users

    16:24 - Understanding Customer Problems vs Just Using Software

    19:22 - Overcoming Fear of Public Content Creation

    22:26 - Encouraging Developers to Share Their Work

    25:54 - The Evolution of Product and Engineering Roles

    29:37 - The Future of Engineering Management


    Whether you're in engineering leadership, product management, or development, this conversation offers practical strategies for breaking down silos and creating more empathetic, business-focused engineering teams.

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    32 m
  • The Developer’s Guide to Building a Personal Brand with Corey House
    Apr 24 2025

    The Developer as the Product: Cory House on Building a Personal Brand in Tech 🚀

    In this engaging episode of Product Driven, host Matt Watson reconnects with long-time colleague Cory House, a renowned React consultant, Pluralsight author, and software development thought leader. They explore the fascinating journey of building a personal brand in technology. Cory shares his evolution from full-time developer to independent consultant and how he leveraged content creation, conference speaking, and specialized expertise to create a sustainable business.

    Cory reveals how narrowing his focus to become a React specialist dramatically increased client inquiries, and shares practical advice on risk management for those considering the independent path. He emphasizes the importance of building your reputation and client base before making the leap to independence, noting that true independence requires intentional preparation rather than impulsive decisions.

    🔗 Essential Links (Start Here!):

    Full Episodes: https://product-driven.captivate.fm/episodes

    Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

    Subscribe to our Newsletter: https://fullscaleteam.com/newsletter

    Get our FREE Ebook: https://fullscaleteam.com/productfirstteams

    Powered by Full Scale: https://fullscale.io/

    GET THE PRODUCT DRIVEN BOOK: https://productdriven.com/book

    Connect with Cory House:

    Twitter/X: @housecor

    Website: https://reactjsconsulting.com

    Courses: https://pluralsight.com/authors/cory-house


    Key Discussion Points:

    The incremental path to independence: building a side business while maintaining full-time employment

    Specialized marketing strategies that generated client opportunities without traditional advertising

    Balancing work, personal time, and productivity as an independent consultant

    The power of consistent content creation and reputation-building in technical fields

    Strategic specialization and how to navigate technology trends without getting trapped


    Episode Chapters:

    00:01 - Introduction and Background

    01:16 - The Beginning of Cory's Consulting Journey

    03:12 - Balancing Personal Time and Productivity

    04:51 - Building a Reputation Through Speaking and Content

    07:23 - The Path from Social Anxiety to Public Speaking

    09:33 - The Long Game of Building a Personal Brand

    11:27 - From Side Business to Full Independence

    14:22 - The Transition to Full-Time Independence

    16:45 - Finding Clients and Managing Risk

    18:47 - Content Marketing as a Business Strategy

    21:00 - Finding Focus and Audience on Social Media

    23:41 - Technology Specialization and Future Trends

    27:54 - The Flexibility of Software Development Skills

    29:17 - Single Page Applications and Technology Trends

    31:42 - Where to Find Cory Online


    Discover the strategies that transformed Cory from a developer with anxiety about public speaking to a globally recognized technology consultant who's worked with 75 companies over the past decade. A must-listen for...

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    33 m
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