THEY’RE FIXIN’ TO CHANGE YOUR MIND

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The people behind The Bitter Southerner are many things but they are not, they will remind you, actually bitter. The tongue is planted quite firmly in the cheek here. But The Bitter Southerner is, for sure, like it says on the website, “a beacon for the American South and a bellwether for the nation.”

Sure, why not.

But what started out as an ambitious e-newsletter has evolved now into a … project. Read The Bitter Southerner and you realize how ambitious and radical their business—and message—truly is. This is not just a brand but a movement, a way to talk about the South and Southern things, but through a lens many of us, through our own biases and ignorance, won’t quite see.

And the world is listening. Stories from The Bitter Southerner have either won or been nominated for eight James Beard Awards. And now they are up for a National Magazine Award for General Excellence.

We spoke to co-founder Kyle Tibbs Jones about the genesis of the magazine, about what it means, about the community it has found and spawned, and about the future, not just of the brand but, maybe, of the South, and where The Bitter Southerner fits into it all.

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This episode is made possible by our friends at Freeport Press.

Print Is Dead (Long Live Print!) is a production of Magazeum LLC ©2021–2025

MAKE IT BIG. NO BIGGER

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Paula Scher is not really a “magazine person.”

But if you ever needed evidence of the value of what we like to call “magazine thinking,” look no further than Pentagram, the world’s most influential design firm. The studio boasts a roster of partners whose work is rooted in magazine design: Colin Forbes, David Hillman, Kit Hinrichs, Luke Hayman, DJ Stout, Abbott Miller, Matt Willey, and, yes, today’s guest.

Paula has been a Pentagram partner since 1991. She’s an Art Director’s Club Hall of Famer—and AIGA Medalist. She has shaped the visual landscape for iconic brands—Coca-Cola, Citibank, Tiffany, and Shake Shack—always with her instinctive understanding of how typography, design, and storytelling come together.

In other words, she plays the same game we do.

In 1993, Paula collaborated with Janet Froelich on a redesign of The New York Times Magazine and built a platform for pioneering editorial innovation that continues to this day. In 1995, she helped me break down Fast Company’s editorial mission, in her own distinctively reductive way: “It’s about the ideas, not the people,” she said. It was a game-changer.

But Paula isn’t just a design legend—she’s also a complete badass.

Starting out at a time when the industry was still predominantly male, Paula carved out space for herself by fighting for it. Her work at CBS and Atlantic Records redefined album cover design. Later, her rebranding for cultural institutions like The Public Theater and the Museum of Modern Art helped cement the importance of an unforgettable identity system for any organization.

And, as a longtime educator at New York’s School of Visual Arts, Paula has molded generations of designers who have gone on to shape the industry in their own ways—including our very own Debra Bishop.

We spoke to Paula upon the launch of her new, 500-plus page monograph, Paula Scher: Works.

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This episode is made possible by our friends at Commercial Type and Freeport Press.

Print Is Dead (Long Live Print!) is a production of Magazeum LLC ©2021–2025

WTF IS AFM?

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Feeld is a dating app “for the curious” and its users are an adventurous, thoughtful bunch. And Feeld is also a tech company that happens to be led by thoughtful long-term types who see the value in print as a cornerstone for their community of customers. Enter A Fucking Magazine.

Led by editors Maria Dimitrova and Haley Mlotek, AFM is a cultural magazine about sex that is also not about sex. Maybe it’s about everything. Or maybe my old lit prof in college was right and everything really is about sex. The first issue of the magazine is out and it demands attention because it is beautiful and smart and literate. And also because it feels like something new.

Discussions about AFM also lead to discussions about custom publishing: There is no hiding Feeld in the pages of AFM. All of the money behind the magazine is from Feeld, and half the contributors are also users of the app. Customers, in other words.

As someone who came out of the custom world, I have long said the best custom media were the products of brands that were confident and forward thinking; when a brand saw itself more as patron and less as custodian. Meaning they didn’t get overly involved.

Luckily, the higher ups at Feeld are relatively hands off, and allow Maria and Haley to do their thing. Which is very fucking smart.

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This episode is made possible by our friends at Freeport Press.

Print Is Dead (Long Live Print!) is a production of Magazeum LLC ©2021–2025