• Pre-Suasion Audiobook

  • Dec 13 2024
  • Length: 19 mins
  • Podcast

Pre-Suasion Audiobook

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  • Summary

  • This excerpt from Robert Cialdini's Pre-Suasion explores how to optimally influence and persuade others by pre-suading them – preparing recipients to be receptive to a message before its delivery. The book details various techniques, including manipulating the order of information presented, utilizing attention-grabbing stimuli (sexual, threatening, or novel information), and leveraging self-relevance to make an idea seem more important. Cialdini also examines the unconscious influence of subtle cues, like background imagery, and the impact of media coverage on perceived significance. Finally, the text touches on ethical considerations, emphasizing the importance of transparency and responsible application of these persuasive strategies.

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