Episode 41 - Setting Clear Deliverables as a Podcast Editor - How To Ensure A Win For Podcasters and Their Support Teams

• Specify output: Clearly define what the client will receive (e.g., edited audio files, show notes, social media posts).
• Establish quality standards: Set expectations for audio quality, show notes length, or number of social media posts.
• Define timelines: Specify when each deliverable will be completed relative to the episode release date.
• Outline revision policy: Clarify how many rounds of revisions are included and the process for requesting changes.

Example Deliverables for a Weekly Podcast Package:

1. One fully edited 60-minute episode (delivered 3 days before release)
2. 500-word SEO-optimized show notes with timestamps (delivered 2 days before release)
3. 5 social media posts per episode across Twitter, Instagram, and LinkedIn (scheduled for release day and following week)
4. Monthly performance report and strategy call

By thoroughly addressing these five areas, you can create a comprehensive project-based pricing structure that accurately reflects the value you provide to podcast hosts while ensuring profitability for your virtual assistant business.

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Episode 40 - Counting The Cost - A Guide For Podcast Editors and Support Teams on Overhead Expenses

• Software subscriptions: Include costs for tools like Adobe Audition, Descript, or social media scheduling platforms.
• Equipment depreciation: Factor in a portion of the cost of your computer, microphone, or other hardware.
• Business expenses: Consider costs like internet, electricity, and professional development courses.

Example: Monthly overhead might include $50 for software subscriptions, $30 for equipment depreciation, and $20 for utilities, totaling $100 in additional costs to factor into your pricing.

___

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Our new home for this podcast - Captivate.fm

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Episode 39 - Beyond the Uhm's and Ah's, Podcast Editing and Support Offers More to Podcasters

As a podcast editor and support person, I want you to recognize that you are more than just an uhm and ah removal service - we do much more than basic editing. You have more to offer to the podcast community!

• Evaluate your specialized skills: Assess your proficiency in podcast-specific tools like audio editing software or RSS feed management.
• Quantify your experience: Consider the number of podcasts you've worked on and any notable successes.
• Identify unique offerings: Determine if you have skills that set you apart, such as SEO optimization for podcast discoverability.

Example: With 5 years of experience and having worked on 30+ podcasts, you might value your audio editing skills at $75/hour, compared to the industry average of $50/hour.

___

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Our new home for this podcast - Captivate.fm

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Episode 38 - How to Implement Project-Based Pricing for Podcast Support Services

How to Implement Project-Based Pricing for Podcast Support Services

Assess the Project Scope

• Conduct a thorough client interview: Discuss the podcast's genre, target audience, release frequency, and specific needs.
• Review existing content: Listen to several episodes to understand the show's style and production quality.
• Identify all required tasks: List out everything from audio editing to show notes creation and social media management.
• Consider potential challenges: Factor in things like complex editing requirements or multi-guest episodes.

Example: For a weekly interview-style podcast, the scope might include 4 hours of audio editing, 2 hours of show notes writing, and 3 hours of social media content creation per episode.

___

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Our new home for this podcast - Captivate.fm

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Episode 37 - Communicating Value, Pricing Strategies for Virtual Assistants Supporting Podcast Hosts

When discussing pricing with podcast hosts as a virtual assistant, it's crucial to communicate your value effectively. Here's how you can approach this:Emphasizing Outcomes and Benefits

Focus on the tangible results the podcast host will gain from your services:Time savings: Highlight how many hours per week they'll save by outsourcing tasks to you. For example: "By handling your show notes and social media promotion, I can save you 5-10 hours per week, allowing you to focus on content creation and growing your audience."

Audience growth: Explain how your services can contribute to expanding their listener base. "My targeted social media strategies have helped podcasters increase their audience by 20-30% within three months."

Improved production quality: Emphasize how your skills can enhance the overall podcast experience. "My audio editing expertise can elevate your sound quality, making your show more professional and engaging for listeners."

___

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Our new home for this podcast - Captivate.fm

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Episode 36 - Level Up Your Podcast, Top 8 Editing Tricks for Captivating Episodes

Here are 8 simple tips for new podcast editors to tighten up their episodes:Choose the Right Software: Use a digital audio workstation (DAW) like GarageBand or Audacity to edit your podcast. DAWs allow multi-track editing, non-destructive editing, and other useful features.

Organize Files: Create a consistent file naming system and use separate tracks for different audio types (e.g. interviews, voiceovers, music) to make editing easier.

Make an Outline: Listen to the raw audio and make notes on what to keep or cut. Separate content edits from sound edits.

Learn the Tools: Familiarize yourself with scrubbing, splitting, trimming, fading, balancing audio, equalizing, and normalizing volume.

Remove Unnecessary Audio: Cut out dead air, ums, coughs, background noise, etc. to improve the listening experience. But don't over-edit and disrupt the natural flow.

Add an Attention Grabber: Use intro music, interesting audio clips, or other hooks to captivate listeners from the start.

Try Sound Design: Enhance storytelling by strategically adding music, sound effects, sweepers, or stingers. But don't overdo it.

Review Your Edit: Listen to the full edited episode as a listener would and make any final adjustments needed.

___

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Our new home for this podcast - Captivate.fm

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Episode 35 - What is Better, Project-Based Pricing or Hourly Rates for Podcast Editors and Support Professionals

Why Project-Based Pricing Trumps Hourly Rates for Podcast Editors and Support Professionals

As podcast editors and support professionals, we often grapple with the question of how to price our services. While hourly rates might seem straightforward, project-based pricing offers significant advantages for both you and your clients. Here's why:The Value of Expertise, Not Just Time

Consider this scenario: A podcast host hires you to fix a complex audio issue. You spend 15 minutes diagnosing and solving the problem, drawing on years of experience. Should you bill for just those 15 minutes?An electrician did some work on one of our properties recently and shared a valuable lesson:

"I was called to fix a complicated plumbing issue. Within 15 minutes, I identified and solved the problem. The client was shocked by the $2,500 bill. He explained, 'You're not paying for the part I used or the time I spent. You're paying for my experience and the ability to solve a problem that few others in this city could handle.'"

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Our new home for this podcast - Captivate.fm

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Episode 34 - Reflections on My Very First Podcast Conference, What I Experienced and My General Reflections

Here are three main key points to reflect on when attending a podcast conference and how to apply what you've learned:

• Review and digitize your notes immediately after the conference, highlighting key takeaways and actionable insights. Create a prioritized list of action items based on potential impact and ease of implementation.

• Choose 2-3 new techniques or strategies to experiment with in your podcast. Set a timeline for testing these strategies and measure their effectiveness to refine your approach.

• Connect with new contacts and speakers shortly after the conference. Personalize your outreach, explore collaboration opportunities, and consider sharing your learnings through content creation, which reinforces your understanding while benefiting others in the community.

___

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Our new home for this podcast - Captivate.fm

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