Pixie Dust & Profits

By: Nicole Boucher & Yasmine Kashefi Spencer | Business Strategists
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  • Summary

  • Pixie Dust and Profits is a podcast for small business owners who LOVE DISNEY and want to SPRINKLE SOME OF THAT MAGIC onto their own businesses. Join us as we explore the mouse's $69.5 BILLION-DOLLAR operation and break down exactly how you can apply these concepts to your 4-5-6+ FIGURE BUSINESS.
    The information contained within this website, blog, podcast audio, and related marketing materials represent the opinions of the authors. We are not affiliated with the Walt Disney World Company or any of its very many affiliates or subsidiaries.
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Episodes
  • Down the Rabbit Hole

    Down the Rabbit Hole
    Nov 14 2023

    Join us as we unveil the magic of internal promotion – not in ranks, but in marketing! And we’re not just talking about content repurposing. We’re diving into the rabbit hole to find how strategic promotion can help you sell your products from within your existing offerings. Drawing inspiration from how Disney cleverly markets new attractions within their parks, this episode is all about leveraging what you already have to enchant and engage your customers further.

    Listen now and discover:

    • How Disney uses The Haunted Mansion rides to promote its movies

    • Strategies for seamlessly guiding customers from one product to the next

    • The importance of creating a "rabbit hole" of related content to keep customers engaged

    • And so much more!

    Your small business takeaways:

    Just like Disney creates a sense of anticipation and connection between rides and movies, small businesses can create seamless pathways for customers to discover more products. By integrating mentions and promotions of other offerings within each product or service experience, you not only increase the customer's awareness of your range but also build a sense of a cohesive, interlinked brand universe. Remember, every interaction with a customer is an opportunity to subtly guide them to the next magical experience with your brand.

     
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    13 mins
  • Seasonal Treats In Your Business

    Seasonal Treats In Your Business
    Oct 31 2023

    As we gear up for our next Pixie Dust LIVE event, we reflect on how Disney theme parks consistently surprise and delight their regular visitors. From limited-time treats at the parks to the clever marketing strategies Disney employs, we discuss how small businesses can take a page out of Disney's playbook and share some advice on how businesses can create their own “limited-time offers" to entice and retain customers. Plus, get ready for a bit of an unexpected debate about Disney merchandise.

    Listen now and discover:

    • The brilliance behind Disney's limited-time merch and its ability to create a buzz.

    • Disney's adaptable strategies, from exclusive credit card designs to novel ice creams.

    • The business side of limited-time offers and how businesses can incorporate "drops" to attract and retain customers.

    • And so much more!

    Your small business takeaways:

    Much like Disney continuously innovates to keep its recurring visitors engaged, businesses too can craft limited-time offers, seasonal products, or exclusive experiences to keep their customers intrigued and coming back for more. This strategy not only creates anticipation but also adds value by making customers feel special and catered to. Whether it's through exclusive product drops or limited-time educational content, there's always an opportunity to delight and surprise your customers.

     
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    17 mins
  • Genie+ Changes

    Genie+ Changes
    Jul 18 2023

    In this episode, we discuss the changes to the Genie+ system at Disney, sharing our experiences – both successful ones and not-so-successful ones. Though the fluctuating prices of Genie+ can be frustrating, a dash of strategy here and a sprinkle of Pixie Dust there, and you'll conquer these parks without breaking the Genie+ bank to make the most of your next Disney visit.

    Listen now and discover:

    • How Genie+ replaced Fast Pass at Disney parks, offering Lightning Lane passes for popular rides either through individual purchases or with Genie+, allowing one ride reservation at a time.

    • Why some parks like Animal Kingdom and Epcot may not require Genie+ due to shorter wait times or individual Lightning Lane passes for specific rides.

    • Nicole and Yasmine’s personal experiences, including times when the value didn’t meet their expectations

    • And so much more!

    Your small business takeaway:

    By understanding and adapting to customer needs and preferences, like Disney, you’re able to recognize the complexity and customer feedback to changes in systems and respond in ways that enhance the customer experience. Everything from listens acknowledging customers' needs, adapting offerings accordingly, and continuously seeking ways to improve and simplify the customer experience are best practices of good business. 

     
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    17 mins
Management Economics
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