Watch this episode on Youtube too! 

What is a marketing funnel and how can it help you reach your business goals and convert leads into clients? A marketing funnel is a process that breaks down the path a potential customer takes from discovering your brand to making a purchase, with the ultimate goal of converting them into loyal customers. 

I'll be breaking down the different stages of a marketing funnel, including awareness (Lead Generation), consideration (Lead Nurture), and decision-making (Conversion), and how you can optimize each step to increase conversion rates. I'll also be sharing practical tips on how to create effective landing pages, email campaigns, and social media strategies to ensure your own marketing funnel is working at its best. 

By the end of this video, you'll have a clear understanding of how the marketing funnel works, and how you can apply this concept to your own business and start driving more sales. So, whether you're a small business owner or a marketer looking to upskill, make sure to watch till the end to learn about the power of a well-built marketing funnel. Don’t forget to like and subscribe to our channel for more informative content!

Pivot & Pilot Creative creates iconic brands and epic packaging design. 

We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation. 

Want to work with us? Say hello at www.pivotandpilot.com

Watch this episode on YouTube too! 

We sit down with Graydon Moffat of Graydon Skincare and learn how to navigate anxiety and spirituality as a mother, cook, yoga instructor and entrepreneur; To just name the few of many roles and titles Graydon has been throughout the years. We speak about the power of manifesting, how competitive the beauty/ fashion industry is and how it’s constantly shifting, the art of surrendering, new products and how to turn your struggles into your superpower. This is a perfect episode for anyone struggling with anxiety, podcast is also available on all streaming services.

Pivot & Pilot Creative creates iconic brands and epic packaging design. 

We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation. 

Want to work with us? Say hello at www.pivotandpilot.com

Watch this episode on Youtube too! 

We sit down with multifaceted entrepreneur Mike Fata to consult what investors want to see before providing capital for brands. We talk to Mike about wellness and mental health in business and why it is a top priority when looking to expand his portfolio as well as other “must-haves”, such as bootstrapping your business and understanding your brand’s ‘why’. Mike gives us an inspiring look at his entrepreneurial journey from square one to “Mid-Day squares”, his nine figure investment portfolio and what is next for him, including his new book release coming in March of 2023 titled “Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur”.

Pivot & Pilot Creative creates iconic brands and epic packaging design. 

We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation. 

Want to work with us? Say hello at www.pivotandpilot.com

Betterhelp is an online platform that promises cheaper, more accessible therapy online. Sounds like a godsend, right? You may have heard your favorite podcaster promoting them or maybe even seen one of their ads on YouTube. They seem to be everywhere, but lately it's not for a great reason. Betterhelp is in a lot of trouble. What's behind this rapid market capture and now rapid falling reputation? How did better help go from being the Robin Hood of therapy, democratizing access to mental health services, to their reputation being only known as *allegedly* a scam today? In this episode, we discuss their rise and fall, as well as ways they can ‘pivot’ to get out of this mess. 

This channel is hosted by the founders of Pivot & Pilot Creative, the leading creative firm for brands looking to pivot and level-up. 

Want to work with us? Say hello at www.pivotandpilot.com

Watch this episode on Youtube too! 

Welcome to Pivot or Die! We’ve PIVOTED and re-branded! 

In turbulent economic times and Tiktok-paced changes and trends, brands must ‘Pivot or Die’ to stay relevant.

With our podcast 2.0 launch, we are getting back to our roots and diving deep into brand positioning and how your business can PIVOT to adapt and thrive.

We'll continue interviewing inspiring entrepreneurs as well as auditing major brands that have pivoted successfully, brands that have totally failed, and what your business can do to stay ahead.

Although we are no longer “CPG UnWrapped”, This is not a goodbye to creating iconic CPG brands and having them on the podcast, it’s an opportunity to learn from other industries as well. As we've grown our business, we can’t ignore the successes we’ve had with clients in other industries and want to begin to tell those stories too.

We will explore economic trends, cultural shifts and consumer behavior. We want to open up our industry and focus not so much on niching in one specific industry, but niching into one specific service, which is branding and market positioning. 

We wanted to get back to our roots and especially explore this idea of ‘pivoting’. Finding answers to the question of: What does it take to create a resilient brand? What is going to be that angle that's going to make you different from the rest? Or the “Pivot Point” as we like to call it. 

Follow along the journey and subscribe to our channel or follow via the links below. We are so thankful for everyone who has supported us along our journey as we put ourselves out there and for every subscriber <3

Watch this episode on Youtube too! 

Rebecca Rochon, one of the founders of Pivot & Pilot Creative sits down with David Jacobowitz, one of the founders of Nebula Snacks. Together they talk about how to get comfortable being uncomfortable, roadblocks that might happen in entrepreneurship, why Nebula Snacks was created in the first place, sugar and sugar alternatives. PLUS new flavors and sizes in the works for Nebula Snacks!

Pivot & Pilot Creative creates iconic brands and epic packaging design. 

We are a boutique design agency based in Vancouver, Canada and Austin, Texas that serves clients internationally. We specialize in branding, packaging design, advertising, and website creation. 

Want to work with us? Say hello at www.pivotandpilot.com

From Hailey Bieber to DJ Khaled - why is every celebrity starting a skincare line? 2020 was all about celebrity makeup lines/brands and now 2022 seems to be the reign of the celeb-backed skincare products. In this episode we discuss why this trend is happening and what products are authentic and which are a cash grab. 

CPG Unwrapped is the leading podcast for Entrepreneurs and Creators who have product-based businesses. We help CPG entrepreneurs to grow authentically and build their businesses to sell. 

Listen as we dive deep into revealing and judgment-free conversations about the journey of entrepreneurship and the realities of launching a successful product and brand. Co-Hosts Rebecca Rochon and Alejandro Quinteros interview top CPG entrepreneurs and discuss what “making it” really means in the highly competitive product marketing industry. 

Unwrapping the realities of growing a product line. 

We talk Food. Beverage. Beauty. Apparel.

Wondering what the @#$%&! A Lifestyle Brand is?! Your favorite brand just might be one! From Nike to Lululemon, and even special guest Erica Rankin’s cookie dough brand! We dive deep into the world of lifestyle brands. We talk about market differentiators, why people relate to people and not just products, the audience you’re trying to tap into and Erica joins us to talk about her cookie dough brand, Brodough! Available on YOUTUBE too!