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Perspectives on Loyalty with Scott Hames
Dec 10 2018
Length: 42 mins
Podcast

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Perspectives on Loyalty with Scott Hames

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Summary
Episode #9 brings a conversation with Scott Hames, former Chief Marketing and Analytics officer with Bed Bath & Beyond. We go into the evolution and trends in what really creates customer loyalty and discuss personalization and how retailers are organizing to be more customer-centric.

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Marketing Economics

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