In this episode, hosts Kevin and Elaina Smith welcome payments industry marketing leader, Rebecca Walden. We address critical issues plaguing current marketing efforts in our industry—lack of creativity, excessive jargon, and a focus on self-congratulatory tactics. Our conversation explores why marketing in the industry often falls short of engaging potential clients and the perils of relying on pay-to-play awards.

We underscore the importance of authentic marketing and the benefits of humanizing a brand through its employees, as well as the careful management of personal and professional personas on social media platforms. Moreover, we touch upon the significance of clear policies, regular training, and the thoughtful use of personal content on business-oriented platforms like LinkedIn.

Rebecca discusses the criticality of reflecting genuine company values through marketing, especially during times of crisis. Kevin and Elaina highlight the importance of robust networks, personal growth, and meaningful connections in navigating economic downturns and career transitions.

We also explore the synergy between marketing and sales, the importance of a feedback loop, and the need for consistency in messaging. Rebecca shares insights on embracing new strategies, monitoring and experimenting over the long term, and ensuring marketing is an integral part of product design and customer experience.

Join us for this profound discussion, brimming with actionable insights, as we strive to elevate marketing practices in the payments industry.

Connect with Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccacwalden/

In this episode, hosts Kevin and Elaina Smith unravel the complexities of Acquiring Bank Identification Numbers (BINs) and their pivotal role in the payment processing ecosystem. This episode is perfect for payment ISOS and professionals eager to deepen their industry knowledge!

Three Key Takeaways:

Understanding BIN Responsibilities: Managing a BIN involves underwriting, risk management, and meticulous reconciliation. It’s not just about having a BIN; it’s about managing it effectively to safeguard your operations and maintain compliance with card networks.

Strategic Importance of Owning a BIN: Owning a BIN can drastically increase the value of your business by providing control over processing relationships and the flexibility to manage financial transactions, contributing to a robust exit strategy when selling your business.

Risks & Rewards: The pursuit of your own BIN is laden with considerable responsibilities and risks. However, for the right business model and with the proper financial backing and expertise, it can be a game changer, providing independence and competitive advantages in the marketplace.

Whether you're contemplating getting your own BIN or simply want to understand what your partners may be handling behind the scenes, this episode is packed with valuable insights!

On this episode of Payments Ground Game, hosts Kevin and Elaina Smith are joined by guest, Billy Boozer, the new CTO at Secure Bancard. Billy shares his expertise on the vital role of customizable, API-oriented payments and the importance of prioritizing merchant experiences. He highlights the benefits of integrating AI, maintaining operational efficiency, and the necessity of adapting rapidly to technological advancements. We also delved into how businesses can leverage agility to outmaneuver larger enterprises and the significance of close collaboration among technical teams.

Join us as we unpack the challenges and opportunities facing the payments industry today, and learn how businesses like ours are staying ahead of the curve by prioritizing flexibility, customization, and a holistic merchant experience. Get ready for an episode filled with practical advice, personal stories, and strategic insights that could help propel your business forward.