Sustainability sells, but how much of it is real, and how much is just clever marketing? Patagonia has built its entire brand on environmental advocacy, championing recycled materials, fair trade, and transparency. From their Worn Wear program, which encourages customers to repair rather than replace, to their outspoken stance against destructive policies, they’ve positioned themselves as the gold standard for ethical business. But is it all as green as it seems?

We’re diving into the reality of Patagonia’s sustainability claims, the challenges of maintaining true ethical supply chains, and the inevitable controversies that come with being a leader in the space, including forced labour allegations that they’ve had to address. At the same time, we can’t ignore the irony of Donald Trump’s repeated attacks on environmental efforts while actively embracing corporate greenwashing for political gain.

This conversation isn’t about taking everything at face value, it’s about cutting through the noise, questioning what real sustainability looks like, and calling out hypocrisy where we see it. Whether it’s Patagonia’s impact or Trump’s obsession with performative environmentalism, we’re unpacking what’s actually happening behind the scenes.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.