• Part Two of GMT's conversation with Special Guest Gus Sellitto Founder of Reputation and Media Powerhouse Byfield Consultancy

  • Apr 18 2024
  • Length: 44 mins
  • Podcast

Part Two of GMT's conversation with Special Guest Gus Sellitto Founder of Reputation and Media Powerhouse Byfield Consultancy

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  • Summary

  • Welcome to part two of GMT’s season opener. Murray and Rob are joined by media pro and founder of Byfield, Gus Sellitto.

    In this insightful episode, we explore the intricate balance global firms must strike as they navigate the challenging role of maintaining a global voice within diverse local markets.

    Key points discussed include:

    • Collaboration with Internal Teams: Gus explores how external consultants complement in-house PR by offering specialized insights and a broad market perspective, particularly useful in crisis and reputation management.
    • Harmonizing Global and Local Values: We discuss how a law firm’s global values, such as respecting diversity and upholding certain ethical standards, can coexist harmoniously with the local laws and customs of the places where they have offices.
    • Challenges of Balancing Acts: Finally, we look at the gray areas in balancing global firm values with local laws. And we conclude that although challenging, it is possible to successfully navigate without compromising on either front.

    Please stay tuned for the next edition of GMT: The Podcast for Globally Minded Law Firm Leaders.

    For more information contact:
    Gus Sellitto
    Rob Bata
    Murray Coffey
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