• Paid Social Media: Best Practices for Building Product Manufacturers

  • Jun 16 2023
  • Length: 19 mins
  • Podcast

Paid Social Media: Best Practices for Building Product Manufacturers

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  • Summary

  • At least one survey says that 75 percent of B2B buyers use social media during the purchasing process. Translation: If you are a building products manufacturer, your target audiences are engaging on social media. The question is: Has your brand developed a paid media strategy for communities that include LinkedIn, Facebook, and others? How do you even get started?

    To outline some best practices on this episode of Hubs & Drivers are two BLD marketing experts at Amy Meyers, vice president of paid media; and Candace Howell-Williams, social media specialist.

    You can also view this episode on YouTube here.

    Visit Hubs & Drivers podcast website here.

    Hubs & Drivers is sponsored by BLD Marketing.

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    About our sponsor: BLD is a results-based, data-driven, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. Our fully integrated services help clients build and optimize a vibrant digital marketing ecosystem to ignite fast and attributable growth. To learn more, visit http://www.bld-marketing.com
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