PROFIT With A Plan

By: Marcia Riner - Business Growth Strategist
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  • Summary

  • Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!
    Copyright 2019-2023 All rights reserved.
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Economics Leadership Management Marketing
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Episodes
  • EP284: Building Legacy and Profit: Exploring ESOPs with Kelly Finnell

    EP284: Building Legacy and Profit: Exploring ESOPs with Kelly Finnell
    Jan 7 2025
    Building Legacy and Profit: Exploring ESOPs with Kelly Finnell If you’ve ever wondered how to sell your business while preserving its legacy and empowering your team, this episode is for you. Kelly Finnell shares decades of expertise to help you understand ESOPs and their role in ownership succession planning. Whether you’re planning an exit or looking to create long-term value, this episode will give you the tools to make informed decisions. Host: Marcia Riner, Business Growth Strategist - Infinite Profit® Guest: Kelly Finnell, ESOP Consultant - Executive Financial Services, Inc. Episode Summary: In this episode of Profit with a Plan, host Marcia Riner dives into the transformative power of Employee Stock Ownership Plans (ESOPs) with Kelly Finnell, one of the nation’s premier ESOP consultants and the author of The ESOP Coach. Kelly shares the benefits of ESOPs as an exit strategy, a management transition tool, and a wealth-building opportunity for employees—all while preserving your business legacy. Whether you’re exploring liquidity options or considering how to secure your company’s future, this episode offers actionable insights to help you make informed decisions. Episode Highlights: [00:01:10] What is an ESOP? Kelly defines ESOPs as Employee Stock Ownership Plans, explaining their dual purpose as an exit strategy for business owners and a retirement plan for employees. Learn how ESOPs differ from traditional 401(k) plans and why they’re a unique option in ownership succession planning. [00:06:30] The Key Benefits of ESOPs Kelly breaks down three key features that set ESOPs apart: Borrowing capability for financing transactions.Stock purchase transactions with the business owner.Exclusive focus on the sponsoring company’s stock. [00:12:45] How ESOPs Create Win-Win Scenarios Discover how ESOPs align employee efforts with company profitability, creating a sweat-equity-based retirement plan that motivates employees and drives growth. [00:18:30] Timing Your Transition Kelly advises business owners on when to implement an ESOP, emphasizing the importance of starting at least five years before a planned exit. Learn how an ESOP serves as a glide path for ownership transitions and leadership development. [00:22:50] ESOP Suitability for Small and Mid-Sized Companies Kelly outlines the ideal candidate for an ESOP, focusing on businesses with $1M+ in adjusted EBITDA and at least 30 employees. Hear real-world examples of successful ESOPs, including companies like Publix Supermarket and BDO. [00:29:15] Tax Benefits of ESOPs Explore how ESOPs allow companies to operate tax-free, offering significant advantages at both the corporate and shareholder levels. Kelly shares how Congress incentivizes wealth-sharing through ESOPs and why this strategy appeals across political lines. [00:35:00] Dispelling Common ESOP Myths Kelly addresses misconceptions, such as fears of employee-run committees and the complexities of transitioning to an ESOP structure. Gain clarity on how ESOPs maintain effective leadership and governance. [00:40:20] Steps to Get Started with an ESOP Kelly shares actionable advice for business owners considering ESOPs: Evaluate if your company meets the criteria.Build a leadership team to guide the transition.Leverage resources like his book, The ESOP Coach, and ExecFin.com for deeper learning. Call-to-Action: Ready to explore how an ESOP could work for your business? Visit Kelly Finnell’s website, ExecFin.com, for more resources, videos, and articles. Check out his book, The ESOP Coach, on Amazon for an in-depth guide. Subscribe and Share: Make sure to subscribe to Profit with a Plan on your favorite podcast platform and share this episode with other entrepreneurs exploring exit strategies. Your business legacy starts here! Keywords: ESOPs (Employee Stock Ownership Plans), Ownership succession planning, Exit strategy for business owners, Employee ownership, Business legacy, ESOP benefits, ESOP tax advantages, Small and mid-sized businesses, Retirement planning for employees, ESOP transactions, Selling to employees, Liquidity strategies for businesses, Business succession planning options. This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success. Grab Your Free Resource: Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started! About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their ...
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    35 mins
  • EP283: The Hidden Key to Growth: How the 80/20 Rule Can Transform Your Business with Perry Marshall

    EP283: The Hidden Key to Growth: How the 80/20 Rule Can Transform Your Business with Perry Marshall
    Dec 17 2024
    The Hidden Key to Growth: How the 80/20 Rule Can Transform Your Business with Perry Marshall Host: Marcia Riner, Business Growth Strategist - Infinite Profit® Guest: Perry Marshall, Business Strategist, Best-selling Author, and Expert in digital advertising. Episode Description: What if 80% of your success comes from just 20% of your actions? This week, Marcia Riner sits down with Perry Marshall, business strategist, best-selling author of 80/20 Sales and Marketing, and a pioneer in exponential business growth. Perry shares how the 80/20 principle—and its recursive power—can help you uncover hidden profits, focus on high-impact opportunities, and stop wasting time and money on the wrong people, customers, and tasks. If you're ready to stop spinning your wheels and start working smarter for massive ROI, this episode is a game-changer. Key Takeaways: Identify the Vital Few: Focus on the 20% of tasks, customers, and resources driving 80% of your results.The Recursive 80/20 Rule: Dig deeper—the top 20% of the 20% generates 64% of outcomes.Eliminate Waste: Avoid the low-impact 80% draining your resources, including unprofitable customers and efforts.High-Value Offers: Create ultra-premium solutions for hyper-responsive customers willing to pay top dollar.Smarter Targeting: Use data to identify and duplicate your best customers for exponential returns. Timestamps for Key Points: 00:00 – 01:02 Introduction: What if 80% of your success is hidden in 20% of your efforts? 01:17 – 02:58 Guest Introduction: Perry Marshall’s expertise in leveraging the 80/20 rule to unlock untapped business growth. 03:15 – 06:11 The Story of “Racking the Shotgun”: Why finding the right people matters more than convincing the wrong ones. 06:35 – 09:50 The Real Power of the 80/20 Rule: The top 4% of customers or actions drive 64% of results—stop focusing on the bottom. 10:30 – 14:13 The $2,700 Espresso Machine: Why high-value customers will always pay exponentially more. 14:45 – 18:00 Duplicating Your Best Customers: How to target and attract hyper-responsive buyers using data-driven strategies. 18:45 – 24:01 Real-World 80/20: How Perry helped businesses reduce ad costs, eliminate waste, and increase profits with precision targeting. 24:10 – 29:00 Why You Should Fire 10% of Your Customers: Removing resource-draining clients to maximize profitability. 29:30 – 36:00 Posture Shift: Why sales is a disqualification process—focus only on the customers who are a perfect fit. 36:50 – 39:00 The Shortcut to Smarter Marketing: Upload your top customers to platforms like Facebook for targeted, high-value lead generation. 39:10 – 42:00 Never Develop a Product Until They Pay: Validate demand first to save time, money, and resources. 42:30 – 46:00 Final Takeaway: Work smarter, not harder, by focusing on the cream of the crop customers driving your business. CTA for Listeners: Ready to turn the 80/20 principle into real profits? Visit PerryMarshall.com/Podcast to grab Perry’s book 80/20 Sales and Marketing for just $7 (including shipping). Listen Now: Subscribe to Profit With a Plan on all major podcast platforms and never miss an episode! Keywords: 80/20 rule, exponential business growth, Perry Marshall, high-value customers, business strategy, hyper-responsive buyers, smarter marketing, eliminating waste, digital advertising, profit maximization. This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success. Grab Your Free Resource: Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started! About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
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    37 mins
  • EP282: Marketing Ecosystems: Simplify Your Strategy and Amplify Growth with Angela Frank

    EP282: Marketing Ecosystems: Simplify Your Strategy and Amplify Growth with Angela Frank
    Dec 10 2024
    Marketing Ecosystems: Simplify Your Strategy and Amplify Growth with Angela Frank Host: Marcia Riner, Business Growth Strategist - Infinite Profit® Guest: Angela Frank, Fractional CMO - The Growth Directive What if your marketing could do more by doing less? Imagine ditching the overwhelming clutter of tactics and instead focusing on a cohesive, streamlined strategy that actually works. That’s exactly what Angela Frank, fractional CMO and founder of The Growth Directive, is here to share with us today. Angela has helped businesses generate over $50 million in revenue with her innovative Marketing Ecosystem approach—a game-changing strategy that connects every piece of your marketing to drive sustainable growth. In this episode, she reveals: Why your marketing ecosystem is the missing link to scaling your business.The key metrics that show if your marketing is paying off or wasting money.Insider tips for staying ahead of marketing trends in 2025 and beyond. If you’ve ever felt like marketing is a money pit with no payoff, Angela’s insights will shift your mindset and your results. Buckle up, because this episode will show you how to simplify your marketing, amplify your impact, and position your business for long-term profitability. 🎧 Let’s dive in! Key Points & Timestamps [00:00:04] – Introduction to Marketing Ecosystems What does it mean to market less but sell more?Angela Frank introduces the concept of a marketing ecosystem and how it integrates every aspect of your business. [00:03:41] – The Origin of the Marketing Ecosystem Angela explains how her generalist background helped her identify the power of interconnected marketing strategies."Think synergy: when all parts of your marketing work together, you save money and achieve better results." [00:05:24] – Why Marketing Ecosystems Drive Business Growth A holistic approach fosters flexibility and experimentation.Business owners can avoid frustration by focusing on strategies unique to their brand. [00:10:36] – How to Know If Your Marketing is Working Use tools like Google Looker or Agency Analytics to monitor performance.Angela advises starting with clear metrics: lead sources, conversion rates, and lifetime customer value. [00:12:16] – The Role of Social Media in Marketing Ecosystems Social media may serve as an educational tool rather than a direct conversion channel.Angela shares the value of asking new customers, “How did you hear about us?” to understand attribution better. [00:18:14] – Why You Need an Expert’s Help Avoid costly mistakes by hiring professionals to set up your marketing ecosystem.Angela discusses the dangers of relying solely on interns or in-house teams without strategic oversight. [00:27:00] – Marketing Trends for 2025 The rise of AI snippets in organic search and how to diversify content strategies.Founder-led thought leadership for brand growth. Angela’s Actionable Tips for Entrepreneurs Start Small: Pick one organic channel and one paid channel to begin your marketing efforts.Test Strategically: Focus on testing one element at a time—copy, visuals, or call-to-action—to gather meaningful insights.Track Data: Use tools like UTM codes to pinpoint which channels are truly driving results.Consider Fractional Support: A fractional CMO provides strategic oversight, saving you time, money, and effort. Resources & Freebies 🎁 Free Digital Copy of Angela’s Book: Your Marketing Ecosystem: How Brands Can Market Less and Sell More 👉Download your free copy here: https://www.yourbrandevolved.com/freebook Connect with Angela Frank Website: The Growth DirectivePodcast: The Growth PodLinkedIn: Angela Frank Subscribe & Stay Connected Don’t miss out on future episodes of Profit with a Plan! 📅 New episodes drop every Tuesday on your favorite podcast platforms. Until next week, make your plans and profit with them! 🚀 This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success. Grab Your Free Resource: Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don’t wait—start unlocking your business’s potential today! About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https:/...
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    36 mins

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