Reaching the right journalists with relevant content is of paramount importance to create media buzz about your company’s first investment round.

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Start-ups and entrepreneurs usually don’t understand the process for getting media attention. They believe that having a Web site and a business plan will bring people to their door, including local journalists or industrial editors. This is not the case. They have to follow the process or they won’t get the attention they seek. Here are the steps to the process in this article.

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Part 3 of what makes something newsworthy follows. In parts 1 and 2, I gave you an overview of editors’ thinking and more specifically ideas for entrepreneurs. In Part 3, you will see more reasons why something might be newsworthy to editors.

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I recently wrote a blog about what makes something newsworthy. We decided that more could be said. Therefore, this article will give you more of what makes stories newsworthy. This is part 2. A third article will follow this one.

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Start-ups and entrepreneurs don’t always know if they have something that is newsworthy, so they don’t bother sending press releases. Although whether a story idea is newsworthy is subjective to the editor and publication’s guidelines, there are general rules of thumb that you can use to guide you about whether something is newsworthy or not. Read this article for the rules to consider.

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Small companies don’t always know when they should send press releases. If you want to stay in front of journalists, you should be sending releases all the time. But, it is important to send the right type of release at the right time. And, you don’t want to neglect sending releases during the summer or during holidays. To understand the best time to send a release, read this article for tips.

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Small companies don’t always know what should be written in press releases. If you want to stay in front of journalists, you should be sending releases all the time. But, it is important to send the right information in your release. To ensure maximum attention to your release, you need to ensure your headline and first paragraph are the best. Read this article for tips.

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When business owners talk about publications, they often refer to local newspapers or journals. They don’t always think about trade magazines or online publications dedicated to a specific industry. However, they shouldn’t discount industry publications. Business owners can find out why industry publications are important from this article.

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