Own Your Influence

By: Naomi Genota
  • Summary

  • Own Your Influence: The Podcast is your ultimate guide to leveraging your influence, making a meaningful impact and taking ownership of the power of the word that has been sullied and devalued all over the internet. Explore how influencers and creators can leverage brand partnerships as a stepping stone to serve their big-picture vision and mission. Let's put the spotlight on invaluable, cutting-edge influencer marketing techniques from her experience as a microinfluencer since 2012 and as an influencer talent manager, along with strategies on how to scale from a side hustling content creator to CEO using the power of social media. Join Naomi as she empowers you to create lasting change and harness the full potential of your influence.

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Episodes
  • Size Doesn't Matter: Success as a Microinfluencer & UGC Creator with Natalie Fischer
    Sep 26 2024

    In this conversation, Naomi interviews Natalie, one of her students who has become a successful full-time content creator in the finance niche who has secured over $250k in brand deals in just 20 months. They discuss Natalie's journey as a content creator, her first brand deal, and how she has attracted brands and secured repeat work. They also talk about the importance of pricing and negotiating as a content creator, and how Natalie has improved her skills in these areas. The conversation highlights the value of education, professionalism, and building relationships in the influencer industry. Natalie shares her journey as a content creator and how she was able to quit her job and secure six-figure brand deals. She emphasizes the importance of investing in oneself and building relationships with brands. Natalie also discusses the need to unlearn scarcity mindset and the value of surrounding oneself with experienced individuals. She highlights the misconception that a large following is necessary for success and encourages creators to focus on providing valuable content and diversifying their income streams. Lastly, Natalie advises creators to be consistent, educate themselves, and be willing to do the necessary work to build long-term relationships.


    = CONNECT WITH NATALIE =

    Instagram @investwithnat

    TikTok @investwithnat


    = LET'S CONNECT! =

    If you have brand deal or influencer marketing questions, DM me on Instagram @naohms

    Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form so we can chat about how we can help!

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    56 mins
  • The importance of understanding the business side of influencing with Veronica Ramirez
    Aug 28 2024

    Veronica Ramirez is a lawyer and owner of Curator Counsel PLLC, a firm dedicated to serving influencers. When she’s not advising clients, she’s creating engaging educational content on short-form social platforms, writing about industry-related news in the creator economy, or binging a competition reality series. She’s a lawyer, but a creative at heart.


    = CONNECT WITH VERONICA =

    Instagram @curator_counsel

    TikTok @curator_counsel


    = LET'S CONNECT! =

    If you have brand deal or influencer marketing questions, DM me on Instagram @naohms

    Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form so we can chat about how we can help!

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    1 hr and 18 mins
  • Microinfluencers & UGC creators make more money than mega influencers?!!
    Aug 21 2024

    Ever wondered how those microinfluencers and UGC creators are pulling in serious cash while you're stuck playing it safe? Tune in as we unravel the secrets behind their skyrocketing success and how they’re snagging those $10k-30k months with flair. From turning brand deals into gold mines to the game-changing mindset that sets them apart, we’re diving deep into why thinking big on a small scale can mean major money. Ready to stop settling for crumbs and start commanding top dollar? Let’s get you on the path to those dream figures! 🚀✨

    Listen in for a game-changing convo on how to up your brand deal game and make 2024 your most profitable year yet! 💥👊

    = LET'S CONNECT! =

    If you have brand deal or influencer marketing questions, DM me on Instagram @naohms

    Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form so we can chat about how we can help!

    Show more Show less
    48 mins

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