This is episode 732.

Read the complete transcription on the Sales Game Changers Podcast website.

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Today’s show featured an interview with James Muir, author of “Unsticking Deals,” and his colleague Patti Peets, Chief Revenue Officer, Unislink.

JAMES’ TIP: “Be a domain expert in addition to being a sales expert. If you’re a new salesperson, what that means is you need to master your industry so well that if the person that you sell to said, “Hey, I’m going to be gone for a month, could you come in and sit in and do my job for me for a month while I’m on vacation?” If you can say you can do that, then you’ve learned enough about your industry. Until you can say that, you need to keep grinding until you understand that, because what’s going to happen is the credibility that you’ll have with clients when you’re with them will go off the charts.”

PATTI’S TIP: “Really go through every deal in your pipeline. If it’s been in that stage for more than 14 days maybe, or 21 days, you should go through that list of questions to really score yourself and be honest with yourself, and then admit this deal is stuck. Then put a plan together, follow some of those methods and techniques that James offers up, and watch what happens. You will have deals that literally unstick, and maybe not every deal, but you will have deals that get unstuck by following this process.”