There are a few key positions in your pet business that are critical to the amount of revenue you bring in. Not having the right people in these positions and neglecting to properly equip them to do their jobs can result in significant financial losses.

Lori Davis from Paramount Success Group joins us today to explain the importance of a good reservation specialist, how they should be trained, and how you can find the right person to fill this crucial role.

How would you like it if your summer daycare numbers didn’t decrease, but actually increased? And what if that increase caused a ripple effect, leading to additional service purchases and a flood of social media exposure, making your next summer your best ever?

That’s exactly what happened at Perfect Pooch. On today’s show, Kelli Dodds, the general manager, shares how their new summer camp program greatly exceeded all expectations and significantly boosted their summer revenue.

When times get tough and money gets tight, you still need to bring in new customers and try to increase your revenue. To accomplish that and get yourself in better shape, you’re going to need to do some marketing. Even when you’re on a tight budget, you still need to get out there and continue to generate business.

On today’s show, we’ll discuss some ways you can market your business for free or with minimal investment. By implementing these marketing strategies, you’ll be able to improve your situation and set your business up for greater prosperity.