Episodes

  • OM Ep. 169-How to Differentiate Your Practice In New Patient Consults with Shelley Bostrom

    OM Ep. 169-How to Differentiate Your Practice In New Patient Consults with Shelley Bostrom
    Nov 8 2024
    In this episode, host Dean Steinman sits down with Shelley Bostrom, a seasoned expert in practice growth, to dive into the strategies that help practices stand out during new patient consults. Shelley shares practical tips for creating a memorable first impression, building trust quickly, and showcasing what makes your practice unique—all essential elements in today’s competitive market.

    Ready to elevate your practice? Contact us!
    https://orthomarketing.com/contact-us/

    About Shelley Bostrom
    Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.
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    25 mins
  • OM Ep. 168- Patient Reactivations Using Retainers with Blair Feldman

    OM Ep. 168- Patient Reactivations Using Retainers with Blair Feldman
    Oct 30 2024
    In this Ortho Marketing Podcast, Dean Steinman is joined by Blair Feldman, Co-founder & President of Retainer Club. They explore the power of retainers as a tool for patient reactivation. Learn how your practice can leverage retainer programs to re-engage past patients, increase appointment bookings, and strengthen long-term relationships. Tune in!

    Ready to elevate your practice?
    Contact us! https://orthomarketing.com/contact-us/

    About Blair Feldman
    Dr. Blair Feldman is an orthodontic specialist practicing in the Phoenix area for over 20 years. He was an adjunct professor of orthodontics for 8 years at AT Still university in Mesa, AZ. He was the former team orthodontist for the Phoenix Suns and Arizona Diamondbacks. Presently, he is the cofounder of Retainer Club and Mouthguard Club - 2 great companies that bring online services to top orthodontic practices around the US and soon to be internationally.
    www.retainerclub.com
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    31 mins
  • OM Ep. 167- Speed to Lead: The Importance of Answering Your Phone The Right Way

    OM Ep. 167- Speed to Lead: The Importance of Answering Your Phone The Right Way
    Sep 27 2024
    In this Ortho Marketing Podcast, Dean Steinman is joined by Adi Campuzano, Founder & CEO of Dedicated Office Solutions. They discuss the critical role of answering your phone promptly and professionally. Learn how your response time can make or break sales and why the first impression on a call is key to winning business.

    Ready to elevate your practice? Contact us!
    https://orthomarketing.com/contact-us/

    About Adi Campuzano
    Founder & CEO of Dedicated Office Solutions
    Contact: https://www.linkedin.com/in/adi-campuzano-18040111/
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    24 mins
  • OM Ep. 166- Secrets to Marketing Success with Shelley Bostrom

    OM Ep. 166- Secrets to Marketing Success with Shelley Bostrom
    Sep 20 2024
    Join host Dean Steinman as he uncovers powerful marketing insights with special guest Shelley Bostrom. In this episode, they dive into proven strategies and expert tips to help practices grow and thrive in a competitive landscape!


    Ready to elevate your practice? Contact us!
    https://orthomarketing.com/contact-us/

    About Shelley Bostrom
    Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.
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    18 mins
  • OM Ep. 165- A Clear Choice: Integrating Aligners for Practice Growth and Patient Satisfaction with Stephane Reinhardt

    OM Ep. 165- A Clear Choice: Integrating Aligners for Practice Growth and Patient Satisfaction with Stephane Reinhardt
    May 14 2024
    In this Ortho Marketing Podcast, Dean Steinman is joined by Stephane Reinhardt, Director of the Education Program for The CLEAR Institute. They discuss how to elevate practices through the integration of aligners. They also explore how this innovative approach can enhance patient outcomes, boost practice growth, and streamline treatment processes.

    Ready to elevate your practice? Contact us!
    https://orthomarketing.com/contact-us/

    About Stephane Reinhardt
    Dr. Stephane Reinhardt graduated from the University of Montréal in 1992. He maintains a general practice in Brossard, Quebec, Canada, where he developed a particular interest in orthodontics. In 2004, he introduced Invisalign® in his practice, and in 2015 he was the first Canadian dentist to win the Invisalign Summit Shootout held in Las Vegas. As Director of the Education Program for The CLEAR Institute (www.theclearinstitute.com), he created the MOCA (Master Of Clear Aligner) program and continues to develop courses to help dentists incorporate clear aligners successfully and efficiently in their practices.Dr. Reinhardt is an international speaker, a published author, a (g)nathos Faculty, a guest speaker at the Case Western Reserve University, a member of the AGpO, AGD, ODQ, and MENSA International.When he is not on the road lecturing, Dr. Reinhardt will find any excuse to sit down, relax and play the guitar.
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    31 mins
  • OM Ep. 164- How to Hire in 2024 with Allison Norris

    OM Ep. 164- How to Hire in 2024 with Allison Norris
    May 6 2024
    In this Ortho Marketing Podcast, Dean Steinman is joined by Allison Norris, Founder and CEO of Dentele Group, LLC. They discuss the intricacies of dental industry recruitment. From identifying the right talent to integrating cutting-edge technologies in the recruitment process, learn how to navigate the competitive landscape to build a resilient and skilled dental team.

    Ready to elevate your practice? Contact us!
    https://orthomarketing.com/contact-us/

    About Allison Norris
    After leaving clinical dentistry in 2018, Allison Norris leveraged her years of experience in the dental industry to launch The Dentele Group, LLC, a recruiting agency that specializes in placing candidates into non-clinical roles. As the founder and CEO, she oversees the strategy, operations, and growth of the agency. Nominated Top Talent’s for Recruiting Agency of the Year and Startup Agency to Watch 2023, the Dentele Group provides a concierge approach to the hiring experience by providing tailored services to both companies hiring and candidates. In addition, she mentors and coaches dental professionals who are looking to transition into non-clinical career paths. Recently awarded Who’s Who in America and the prestigious Denobi Rising Star award, Allison attributes her success to integrity and transparency.
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    28 mins
  • OM Ep. 163- Changing Orthodontics and Boosting Appointments with Synapse

    OM Ep. 163- Changing Orthodontics and Boosting Appointments with Synapse
    Apr 26 2024
    This episode is brought to you by Ortho Marketing in partnership with Synapse. Dean Steinman is joined by George Aliphtiras, Executive Director and Co-founder of Synapse Dental. Learn about the groundbreaking release of the Dental Pain Eraser, a game-changing device designed to alleviate dental pain without invasive procedures. We discuss its impact on the dental industry, how it works, and what this means for patient comfort and so much more!

    Ready to elevate your practice? Contact us!
    https://orthomarketing.com/contact-us/

    About George Aliphtiras
    A serial entrepreneur, co-founder of orthodontic/dental and medical imaging companies, all revolutionizing the patient experience, from the first invisible braces (SimpliClear/BioMers), metabolic-liver health handheld diagnostic (Velacur/Sonic Incytes) and now patient comfort with the Dental Pain Eraser from Synapse Dental. With the Dental Pain Eraser, patients can now remove oral discomfort/pain from the entire treatment journey, not just at chairside. Orthodontists and other dental professional can benefit from using the Dental Pain Eraser to differentiate themselves from the competition, by providing the new standard in patient comfort while treating their patients. We know that patients have become a practice's top referral source, surpassing traditional dental colleagues with the rise of social media, so patient experient is critical to practice success. The innovation has been recognized by the AAO, leading to the OrthoInnovator Award, OrthoTank Winner and Investment Recipient and most recently, TechSelect partner for the new category, Patient Comfort.
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    33 mins
  • OM Ep. 162- Transforming Lives One Smile at a Time with Smiles Change Lives

    OM Ep. 162- Transforming Lives One Smile at a Time with Smiles Change Lives
    Apr 18 2024
    This episode is brought to you by Ortho Marketing in partnership with Smiles Change Lives. Dean Steinman is joined by Alexis Barclay, Vice President of Smiles Change Lives. They share the transformative stories of children whose lives have been changed through the power of a smile and why practices need to come aboard.

    Ready to elevate your practice? Contact us!
    https://orthomarketing.com/contact-us/

    About Smiles Change Lives
    Smiles Change Lives provides access to life-changing orthodontic treatment for children from families that cannot afford the full cost of braces. The program has treated more than 16,000 children since 1997 and has emerged as the nation’s leader in providing access to orthodontic care for qualified youth.

    For more info, visit their website: https://smileschangelives.org/
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    18 mins