In this episode of OPTIC(S)™ in Action, Ryan Weiss interviews Spencer Padway, CEO of Search Nurture and Project FBA.

Spencer shares his marketing journey, highlighting how his agency, Search Nurture, focuses on turning negative business inflection points into positives. He explains that Search Nurture initially addressed a common industry issue by allowing clients to hire their account managers, transforming a typically negative situation into a beneficial one for all parties involved.

Spencer emphasizes the importance of transparency, leading by example, and understanding the "why" behind processes to foster innovation and satisfaction within his team. He concludes by encouraging listeners to connect with him on LinkedIn or via the Search Nurture website.

In this episode of the OPTICS™ in Action podcast, Ryan Weiss interviews Grant Cook, president of EnPro, and Michael Perry, national sales manager for AmeriChem Systems.

They discuss the critical role of manufacturing in the U.S., emphasizing the importance of keeping manufacturing jobs local and supporting American industries.

Grant and Michael share insights on how their companies focus on people, processes, and products to enhance efficiency, maintainability, and reliability in manufacturing.

They highlight the value of being on the shop floor, understanding real-world challenges, and prioritizing practical solutions over chasing technological fads. The conversation also touches on the importance of trade skills and the need for a balanced approach to education and career paths in the U.S.

Your host, Ryan Weiss, talks with the President of Epic Mortgage, Dante Royster. Epic Mortgage, is driven by a mission to educate and support individuals in achieving the American dream of owning a home, which is particularly important in the current market with its high interest rates and limited housing availability.

Dante emphasized the importance of the mortgage pre-approval process as the first step in buying a home. He pointed out that lenders need to be able to recognize and understand diverse and non-traditional income sources, such as earnings from social media platforms or cryptocurrency investments, which are increasingly relevant today.

Dante highlighted the critical role of real estate professionals, including mortgage brokers, in educating clients and helping them make informed decisions. He has authored "The Ultimate Mortgage Guide," available on Amazon, to further assist first-time and returning homebuyers in understanding the homebuying process.

To learn more about Dante's work, click HERE and HERE.

Check out Dante's book, The Ultimate Mortgage Guide, HERE.

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Want to learn more about Ryan's work? Check out his website at https://www.epsoptics.com/.