How much time do you spend creating Instagram Reels each week? Hours? Or perhaps it’s so overwhelming and time consuming that you’ve given up creating Reels altogether. To top it off, the most frustrating part with Reels is the shelf life. Once it’s published it just gets pushed down further and further into your feed until it's no longer seen.

But what if there was a better way? A process that allowed you to repurpose your video content on your website, email newsletters, and more.

On today’s episode I’m going to share with you a new strategy I’ve been using with clients that’s allowed us to become:

• More efficient with our video marketing efforts
• Repurpose our content on a variety of other marketing channels, and
• Has eliminated the stress and overwhelm of constantly creating new video content.  

Imagine for a moment all of your peers around a one mile radius (15 miles if you're in a more rural area) that offer the exact same services as you. Why would your client/patient choose you versus them? This is the question they're asking themsevles and the answer to that question needs to be addressed in your marketing. And one of the ways I teach this to my clients is by developing what I refer to as your, "Signature Promise". Being able to verbally and visually articulate:

• Who you are
• How you can help, and
• How you are different than your peers

On today's episode you're going to learn:

• Why I refer to this concept as your "Signature Promise".
• Why it's always based on the future result you're providing, and
• Some examples of what it looks like in practice from actual clients.

Hey Stranger! I know, it's been a hot minute. No, nothing went wrong. In fact, the opposite occured and we had some of the fastest growth we've experienced in years. And unfortnately the podcast had to take a little bit of a back seat. 

However, now that the dust has settled I've had some time to reflect and I'm super excited to hit that restart button with you and share with you new stories, strategies, content, and lessons I've learned along the way. Let's dive in!