Off The Record: Marketing Deconstructed  By  cover art

Off The Record: Marketing Deconstructed

By: 5 & Rise Marketing Solutions
  • Summary

  • Welcome to Off The Record: Marketing Deconstructed, the podcast where we break down the complex world of marketing into real-life stories, actionable insights, and up-to-the-minute news. Hosted by Jennifer White, the Founder and CEO of 5 & Rise Marketing Group, and the rest of the 5 & Rise team, this podcast is your go-to source for navigating the ever-evolving marketing landscape.

    What We Cover:

    • Real-Life Marketing Execution: Dive into case studies and behind-the-scenes stories of successful (and not-so-successful) marketing campaigns. Learn what worked, what didn’t, and why.
    • Marketing News: Stay updated with the latest trends, tools, and techniques in the marketing world. We bring you timely discussions on industry news that could impact your strategies.
    • Best Practices: Discover tried-and-true methods from marketing pros. Whether it’s optimizing your social media strategy, mastering email marketing, or enhancing your SEO efforts, we’ve got you covered.
    • Struggles and Solutions: Hear from fellow marketers and business owners about the challenges they face and the innovative solutions they’ve discovered. Our goal is to provide a supportive community where we learn from each other’s experiences.


    Whether you’re a seasoned marketer or just starting out, Off The Record: Marketing Deconstructed is here to equip you with the knowledge and inspiration you need to thrive in the marketing world. Subscribe now on Apple Podcasts, Spotify, Google Podcasts, and never miss an episode!


    Looking to elevating your marketing strategy? Connect with us at 5 & Rise for a free brand assessment and strategy call!

    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK


    © 2024 Off The Record: Marketing Deconstructed
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Episodes
  • Ep 3: The Future of TikTok
    Jul 16 2024

    This week’s episode of Off The Record: Marketing Deconstructed explores the speculation surrounding potential buyers for TikTok with the Chinese owners are forced to sell their stake to keep the platform operational in the U.S. The discussion touches on big names like Mark Cuban, tech companies, and venture capitalists as potential purchasers, considering the platform's target demographic and its influence on small businesses and influencers.

    It also delves into the broader implications of social media ownership, privacy concerns, and the political landscape affecting such acquisitions. The 5 & Rise Team also discusses the importance of authenticity in marketing and the challenge of maintaining a platform's user base amid changes, emphasizing the unique value influencers and creators bring to platforms like TikTok.

    00:00 Exploring Potential Buyers for TikTok
    00:57 The Intricacies of TikTok's Sale and Potential Buyers
    02:42 Speculating on the Future of Social Media Platforms
    04:01 The Impact of Social Media on Small Businesses and Creators
    04:50 Considering LinkedIn as a Potential Buyer for TikTok
    07:37 The Role of Influencers in TikTok's Success
    10:09 The Importance of Diversification for Creators and Businesses
    11:06 Government Influence and the Future of TikTok
    18:02 Speculating on High-Profile Potential Buyers for TikTok
    23:27 The Evolution of Social Media and Its Impact on Marketing

    https://offtherecordmarketingdeconstructed.buzzsprout.com
    =================================

    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

    Free Brand Assessment & Strategy Call
    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

    =================================

    Follow us on Social Media!
    Facebook: https://www.facebook.com/5andrise/
    Facebook Group: https://www.facebook.com/groups/amarketinghub
    Instagram: https://www.instagram.com/5andrise/
    LinkedIn: https://www.linkedin.com/company/5andrise/

    Show more Show less
    28 mins
  • Ep 2: Meet the 5 & Rise Team
    Jul 2 2024

    5 & Rise Marketing Groups Founder & CEO Jennifer White introduces her newly assembled marketing team as they experience exponential growth. Specializing in adaptability over a narrow focus, the team discusses their backgrounds, roles, and the philosophy behind their approach to marketing.

    With insights into the value of storytelling in brand building and a commitment to diverse skill sets, this round table session offers a behind-the-scenes look at how the team operates, highlighting their strategies for growth, scalability, and client service. Team members Cassidy, Kirk, and Shawn share their varied experiences and how they contribute to the team's dynamic approach to meeting the unique needs of their clients.

    00:00 Building a Versatile Marketing Team: The Vision
    00:32 Introducing the Five and Rise Podcast
    01:45 Behind the Scenes: The Team's Journey and Skills
    06:31 The Philosophy of Adaptability and Growth
    10:41 Crafting Unique Stories in Marketing
    12:28 Looking Forward: Growth, Team Expansion, and Sharing Success

    https://offtherecordmarketingdeconstructed.buzzsprout.com

    =================================

    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

    Free Brand Assessment & Strategy Call
    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

    =================================

    Follow us on Social Media!
    Facebook: https://www.facebook.com/5andrise/
    Facebook Group: https://www.facebook.com/groups/amarketinghub
    Instagram: https://www.instagram.com/5andrise/
    LinkedIn: https://www.linkedin.com/company/5andrise/

    Show more Show less
    14 mins
  • Ep 1: Inside the Marketing Strategy Room
    Jul 2 2024

    The 5 & Rise Marketing Group team aim to showcase the dedication and care they have for their clients' success. They emphasize the agency’s commitment to understanding and achieving client goals, going beyond simply spending their budget. Through a thorough and holistic approach, 5 & Rise navigates clients through a custom “Rise Roadmap” which is assessed and updated on a quarterly basis.

    By sharing “off-the-record” conversations, strategy sessions, and their approach to storytelling and problem-solving, the company aims to demonstrate their effort in elevating their clients' brand awareness and igniting growth. The podcast serves as a platform to deconstruct marketing strategies from the agency's perspective, underscoring their passion for the work they do for their clients.

    00:00 Introduction to Our Marketing Philosophy
    00:40 Behind the Scenes: Our Client-Centric Approach
    01:33 Elevating Brands: Our Strategy and Goals
    02:01 Launching the Podcast: A New Avenue for Transparency

    https://offtherecordmarketingdeconstructed.buzzsprout.com

    =================================

    About 5 & Rise Marketing Solutions
    Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

    We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

    And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

    Free Brand Assessment & Strategy Call
    https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

    =================================

    Follow us on Social Media!
    Facebook: https://www.facebook.com/5andrise/
    Facebook Group: https://www.facebook.com/groups/amarketinghub
    Instagram: https://www.instagram.com/5andrise/
    LinkedIn: https://www.linkedin.com/company/5andrise/
    YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

    =================================

    Simplified Social Hub
    Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

    https://simplifiedsocialhub.com/

    Show more Show less
    3 mins

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