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Enjoy the Token2049 review here: https://bit.ly/3TLSDhg Hello everyone,

This week's guest is Samantha Yap, Founder and CEO of YAP Global.

YAP Global is an international PR firm specialising in helping crypto and web3 projects tell their stories. Samantha is a pioneer in the crypto PR field and a key crypto “translator”. As a journalist and producer by trade, she has built YAP Global to be the link between complex cryptocurrency technology and mainstream press.

a TL;DR

* The evolution of Web3 PR in the last few years

* Common misconceptions about Web3 PR

* When is a company ready to do PR

* What can you do as a small company/founder to stand out

* Web3 PR metrics

* PR campaigns examples and more. Support the show here ⁠https://linktr.ee/supporttheooo⁠ Get in touch: Samantha - https://x.com/samanthawyap

YAP Global - https://yapglobal.com/ Follow us: Twitter ⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠ LinkedIn -⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠ Farcaster - ⁠h⁠⁠ttps://warpcast.com/frogule⁠⁠⁠ Alexandra - ⁠⁠⁠https://twitter.com/frogule⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

Sign up for free on Eden - https://ooo.joineden.ai/signup Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl Hello everyone,

This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi

Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding BrahmaFi to tackle execution and UX challenges in DeFi. Taking it a notch further, Brahma Console was initiated to streamline on-chain interactions in a fully non-custodial way.

a TL;DR

* Their product strategy and how that impacted their marketing decisions

* Their point farming campaign, Karma rewards, how they run and they aim with it

* The challenges in pushing Brahma.fi as an integrated smart account

* Pre-TGE strategy to build up the hype for ultimate Token launch

* Their user-acquisition strategy, from sourcing right KOLs to pushing right messaing

* Upcoming marketing strategies they plan to experiment with the Accelerate On-Chain campaign and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - https://x.com/jainargh Brahma - https://www.brahma.fi/ Follow us: Twitter ⁠⁠https://twitter.com/ooo_podcast⁠⁠ LinkedIn -⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠ Farcaster - ⁠h⁠ttps://warpcast.com/frogule⁠⁠ Alexandra - ⁠⁠https://twitter.com/frogule⁠⁠ Alex LinkedIn - ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠ Chapters 00:00 Introduction and Background 02:47 Shift in Product Strategy 06:19 Product-Led Marketing 17:5 Accelerate on Chain Campaign 25:58 Referral Program and Token Launch 33:01 Marketing to Retail and Power Users 36:55 Finding the Balance Between Product and Marketing 41:12 Experimenting with Landing Page and Content 44:19 Partnering with Protocols in Hype Cycles 55:04 Building Novel Products on Console 58:53 Using revoke.cash for Permission Management

Hello everyone, This week's guest is Martin de Rijke, Growth Lead at Maple Finance. Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention. a TL;DR * Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL

* Marketing strategies for institutional vs individual accredited investors

* Campaigns & case studies

* Their product marketing approach & how they integrate customer feedback

* Upcoming initiatives and more. Support the show here https://linktr.ee/supporttheooo

Get in touch: Martin -⁠ https://www.linkedin.com/in/martin-de-rijke-22b4a3129/⁠ Maple - ⁠https://maple.finance/⁠ Follow us: Twitter ⁠https://twitter.com/ooo_podcast⁠ LinkedIn - ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠ Farcaster - ⁠https://warpcast.com/frogule⁠ Alexandra - ⁠https://twitter.com/frogule⁠ Alex LinkedIn - ⁠https://www.linkedin.com/in/alexandranicorici/⁠ #web3marketing #web3podcast #web3growth #web3startup #web3marketingpodcast #marketinginweb3 #web3growthtactics