OOO - A Web3 Marketing Podcast

By: OOO - a Web3 Marketing Podcast
  • Summary

  • OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products. Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you. Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company. Get in touch: alex@outofordinary.xyz #web3marketing
    OOO - a Web3 Marketing Podcast
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Episodes
  • #61 What Makes Web3 Users Tick: Data-Driven Insights from Addressable's COO, Asaf Nadler
    Jan 18 2025

    Join the OOO Community - https://guild.xyz/ooo-community

    Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠


    Hello everyone, today's guest is Dr. Asaf Nadler, the COO and Co-Founder of Addressable, a platform driving Web3 growth. With 19 years of experience in data analytics, Asaf previously led data science at Akamai Technologies. He earned a PhD in software engineering, specializing in big data, AI, and blockchain, and has authored over 10 publications with 400+ citations.


    a TL;DR

    * Adressable's unique value proposition

    * Web3 user behaviours particularities and acquisition challenges

    * Data collection and attribution challenges

    * Market Opportunities and Challenges and more.

    Get in touch:

    Asaf - https://x.com//AsafNadler

    Addressable - https://www.addressable.io/


    Follow us:

    Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠

    LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠

    Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

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    1 hr and 1 min
  • #62 How was it like organising a Web3 Marketing Hackathon: Lessons and Conclusions
    Jan 5 2025

    Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone,

    As we ran the first OOO web3 marketing hackathon in Bangkok during Devcon, together with my amazing team we thought of coming on the podcast and sharing our lessons in the raw-est version you'll see. a TL;DR * How everything started

    * How we marketed it

    * What did sponsors want

    * What did participants want

    * Lessons and what next and more. Support the show here ⁠⁠https://linktr.ee/supporttheooo⁠⁠ Get in touch: Annelissa- ⁠https://x.com/notannelisa Alina - https://x.com/alinalatinina Thank you to our sponsors: Giga - https://gigaver.se/ Addressable - https://www.addressable.io/ Cookie3 - https://www.cookie3.com/ Honolym - https://holonym.id/ Pigli - Deform - https://www.deform.cc/ Caldera - https://www.caldera.xyz/ Aeternity Foundation - https://aeternity.com/ Follow us:

    Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

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    1 hr and 2 mins
  • #60 How Polygon markets its massive ecosystem: Breaking down the funnel, case studies and lessons w Leon Stern
    Jan 5 2025

    Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone,


    Today's guest is Leon Stern, Head of Marketing at Polygon Labs, a leading cryptocurrency and blockchain scaling platform. With 10 years of marketing experience working in everything from agencies to product companies to web3, his vast understanding of creative strategy and brand positioning has equipped him well in leading Polygon Labs marketing department over the last year. Today, Leon is focused on solidifying Polygon's role in driving greater web3 adoption. a TL;DR * Polygon's brand building strategy

    * Case studies and where can learn from others in the industry

    * Breaking down Polygon's marketing funnel

    * Marketing failures at Polygon and lessons

    * Enterprise focus

    * Content Marketing impact for Polygon and more. Get in touch: Leon - https://x.com/0xlstern Polygon - https://polygon.technology/ Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

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    1 hr and 7 mins

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