Your author platform is your ability to spread the word about your book. As an indie author, your platform is directly linked with how large your book launch can be. Bigger platforms lead to bigger launches. All else being equal, traditional publishers always prefer large-platform authors to authors with no platform.
So, how do you grow your author platform?
This week’s episode is a webinar I recently presented.
You’ll learn
· Two myths about author platform
· What you’ll need to build an enduring platform
· Answers to three common questions from authors about email, social media, and money.
Listen in or read the blog post to learn why having a solid author platform is crucial for indie and traditional authors. Find out how to build a platform that will give your book the best chance for success.

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Is your website’s Contact page serving your readers and web visitors?
In the past, authors simply shared their email addresses on their websites. But that opened the door to a flood of spam, which drowned out real messages from readers.
Connecting with your readers is essential to building your readership, so you can’t simply remove your email address from your website. But how do you create an effective Contact page that helps readers connect but keeps spammers out?
In this week’s episode, we’ll discuss the best practices for creating a contact page that truly works.
You’ll learn

• Which “Contact” page elements are necessary
• How to help readers to contact you by their preferred method
• How to keep spammers out of your inbox

Listen in or read the blog version to learn how to create a successful author contact page and form that helps readers and influencers find you and makes spammers leave you alone.

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Choosing the right setting can supercharge your book sales. Some people read a book just for its setting. A good setting can lead to spin-off products like board games, art books, coloring books, calendars, comic books, and even movies.
Setting not only turns people on to a story, but it also turns people off.
Every author must answer the question, “How can I place my story in a setting that readers want to spend time in?” And the answer to that question is an art and practice called worldbuilding.
In this week’s episode, you’ll hear from Seth Ring, an author and expert worldbuilder. He co-hosts the WorldCraft Club podcast and teaches people how to build the worlds for their stories.
You’ll learn

• Three techniques for building a captivating world
• How to choose the right setting for your readers
• How setting can impact sales and reader enjoyment

Listen in or check out the blog to discover the power of creating immersive settings that captivate readers, leave a lasting impact, and boost book sales.

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Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it's easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with your readers and fellow authors.
A book festival is a fantastic way to meet with readers and writers at the same time in real life. But what is a book festival, and how can you organize one?
In this week's episode, I asked Dave Cohen to talk with us about book festivals. He's a British writer with more than four decades of experience writing comedy for the BBC. He saw a void in his community and stepped up to the plate for readers and authors_._ You'll learn
· What a book festival is
· Three types of book festivals (and which might fit your book best)
· How the format could boost your book sales
If you've wished for an in-person venue to sell books and connect with readers and authors, listen in or read the blog version and see how you might be able to grant your own wish.

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As Yoda says, “Difficult to see the future is.” But difficult is not impossible. Causes have effects, and the more you have a sense of the rhythms of the past, the better you can sense the future.
If it takes you two years to write a book, you owe it to yourself to ask, “What kinds of books will be popular in two years?” Reader preferences change over time, but sometimes they change rapidly. If you don’t keep up, you may get stuck writing a book people no longer want to read.
So, how can you determine what will be popular in a few years?
In this week’s episode, I speak with Alexander Macris about how history’s cyclical patterns can give us clues about what types of literature will resonate in the future. You’ll learn

• Why certain themes and plots are failing miserably in our current moment
• Where to find past ideas that are likely to resonate in the future
• Why certain themes resonate at different times in history

Listen in or read the blog version of this episode to get a head start on writing a book with themes that will resonate with readers in the future.

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Has inflation eaten away at your book profits? Perhaps you want to start advertising and need some margin. Or maybe readers are not taking you seriously with your book's current low price.
You need to raise the price of your book, but how should you do it?
Most authors raise prices quietly. One day, the price just goes up, and they hope no one notices. But that approach is a massive mistake and a missed opportunity.
A future price increase is a rare opportunity, and in this week's episode, you'll learn how to

• Increase your price the right way
• Gain favor with readers by announcing a price increase
• Make the current price seem like a bargain

Listen in or read the blog version of this episode to discover how you can do a kindness for your readers, help them take action, and sell more books at a higher price with a reverse coupon.

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The last time I visited Barnes and Noble, I marveled at the comic book section. Western comic books only filled a couple of shelves, while around the corner, there was an entire aisle of manga comic books.
I wondered, “Why is Eastern manga so much more popular than Western comic books from DC and Marvel?” As I investigated, I discovered an interesting and shockingly ancient answer.
Western storytelling is typically based on the three-act structure, which dates back to Aristotle. But one ancient story structure that dates back to the time of oral storytelling and is still popular in the East, yet it appeals to modern Western readers.
Many Western storytellers have rediscovered it and used it to write some of the most enduring bestsellers in the English language, including Pride and Prejudice, Goodnight Moon, and Dracula.
In this week’s episode, we’ll discuss

• A story structure based on only two acts
• How to create a two-act structure for a sentence or a series
• How this structure might rescue a story you’ve been struggling to finish

Listen in or check out the blog post version of this episode to learn about this ancient story structure and how can you use it to make your book more appealing to readers.

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Reader magnets are like real magnets. Sometimes, they aren't very magnetic, and other times, they're so magnetic that we can rapidly grow an email list of tens of thousands of readers.
A reader magnet is supposed to magnetically draw readers onto your list so that when you have a book to announce, lots of folks are ready and eager to learn more or buy.
But what if your reader magnet doesn't seem to be working?
In this week's episode, I interviewed Jonathan Shuerger to learn how his company, The Strategic Author, can help authors target their ideal market and create super magnetic reader magnets.
You'll learn

• How to gather intelligence on your target reader
• What questions you should ask to gather useful data
• How to use that intel to create a reader magnet they'll love

Listen in or check out the blog post version of this episode to discover why your reader magnet might not be having the impact you want and how you can make it more attractive.

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