🔑 KEY TAKEAWAYS

1. Google's NotebookLM now offers customizable audio discussions, allowing users to guide AI podcast conversations based on specific topics.

2. Learn about TikTok's generative AI tools designed to streamline B2B content creation and marketing strategies, enhancing brand engagement.

In this episode of The AI Briefing, we explore the exciting new features of Google's NotebookLM, an AI-powered tool that has recently been upgraded to enhance user experience. The "Guide the Conversation" feature enables users to direct AI-hosted audio discussions towards specific topics, creating a more personalized listening experience for diverse purposes such as studying or business meeting summaries. Additionally, NotebookLM introduces "Background Listening," a feature that lets users continue their work while audio overviews play, minimizing disruptions and maximizing productivity. Another update is the "Audio Overview" feature, which converts complex documents into engaging audio discussions between AI hosts for on-the-go learning.

Switching to TikTok, the episode delves into the platform's new "TikTok Symphony" AI tools that promise to transform B2B marketing strategies. The TikTok Creative Assistant serves as a virtual collaborator, helping brands create compelling content by providing trends, writing assistance, and script refinement. Moreover, the Symphony Creative Studio automates video production, turning text into engaging TikTok-ready videos with the use of digital avatars. These tools are set to enhance personalization, improve engagement, and expand marketing reach for B2B marketers aiming to maximize their influence on TikTok.

ℹ️ The AI Briefing is an AI-generated podcast we created as experiment to uncover what is and is not possible for automating the podcast production process. Information disclosed in the podcast episode is hand-picked and reviewed by humans prior to the episodes being created. We appreciate any feedback you have and appreciate you tuning in.

📰 SOURCES

• https://blog.google/technology/ai/notebooklm-audio-overviews/

• https://www.zdnet.com/article/googles-stunning-ai-podcast-tool-gets-new-features-that-make-it-even-better/

• https://www.retailtouchpoints.com/topics/data-analytics/ai-machine-learning/tiktok-launches-generative-ai-tool-to-help-brands-with-content-creation

• https://techcrunch.com/2024/05/22/tiktok-turns-to-generative-ai-to-boost-its-ads-business/