Episode Summary: In this Office Hours session for the NextGen Sales Leaders Skool Group, host Ben Reed offers high-impact coaching to community member Haitham and Louie Villaverde, who's transitioning from freelancing to building a scalable agency.

With real-world stories and frameworks from Ben’s own entrepreneurial journey—including running a med spa and building multiple sales orgs—this conversation dives deep into systemization, client acquisition, pricing, and mindset shifts essential for growth. If you're stuck between delivery and growth or wondering how to build a real business from your skillset, this episode is for you.

What You Will Learn:

• The crucial difference between freelancing and running a scalable agency.
• How to build systems and playbooks that remove you from client fulfillment.
• Ben’s “Four Ps” framework: Puppy, Process, Playbooks, People.
• The importance of pricing strategy and how to evaluate your margins.
• Whether to take short-term clients or focus on long-term infrastructure.
• Tactical steps to identify your Ideal Customer Profile (ICP).
• Why hiring a coach can accelerate your path to product-market fit and scale.

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Episode Highlights:

[00:01:30] Louie's Background: From agency life to freelancing and the challenges of building consistent lead flow.

[00:06:45] Ben’s Med Spa Experience: The viral toe fungus ad that actually worked—and lessons on using video hooks and visual storytelling.

[00:13:20] Freelancing vs. Agency: Why fulfillment is your bottleneck, not demand—and how to break the cycle.

[00:20:15] Building Your System: The "Four Ps" framework to delegate delivery and scale sustainably.

[00:32:10] Pricing and Profit Margins: Why undercharging limits growth—and how to run a unit economics analysis.

[00:45:00] The Power of Focus: How to say no to misaligned clients and dial in your ICP.

[00:53:40] Get a Coach: Why every entrepreneur needs someone to help them see clearly—and when it makes sense to hire one.

Connect with Ben:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE Group "NextGen Sales Leaders":

• https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

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Episode Summary:

In this episode, Ben Reed sits down with Aviv Joseph Glazer, co-founder of Panda Match, to unpack the truth about B2B data sourcing, cold outbound, and what most people get wrong about building lists and scaling revenue. Aviv shares how Panda Match uses AI to extract company data straight from the internet—bypassing stale, user-generated platforms like LinkedIn and ZoomInfo. This one is packed with hard-earned lessons on product-market fit, agency life, and the evolution toward SaaS.

What You Will Learn:

How Panda Match uses proprietary AI to source fresh, accurate company data

Why traditional platforms like ZoomInfo and Apollo are becoming less effective.

The shift from lead gen agencies to SaaS—and how to know when it's time to pivot.

Key indicators of true product-market fit.

Why outbound isn't dead—most people are just doing it wrong.

Featured Guest: Aviv Joseph Glazer – Co-Founder of Panda Match

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] What Is Panda Match? Aviv explains how Panda Match scrapes live website data to build more accurate lists.

[00:10:00] The Intricacies of List Building: Ben explains how building B2B lead lists is not as simple as it may first appear and why.

[00:16:30] B2B Sales Motions Start With Lists: Ben describes that the first activity in any B2B sales-led go-to-market motion is B2B lead list building.

[00:25:00] Agency Struggles: Real talk on churn, client expectations, and why most cold email shops hit a wall.

[00:38:00] Building SaaS from the Trenches: Aviv’s journey from freelancer to SaaS founder and what he learned along the way.

[00:48:00] Product-Market Fit Myths: How to know when you have it—and why it can disappear overnight.

[01:07:00] Strategy Over Tactics: Why founders need to solve the right constraint before throwing money at outbound.

[01:50:00] Mindset + Mentorship: How judgment, mentors, and integrity shape long-term success in business.

Connect with Aviv:

LinkedIn: Aviv Joseph Glazer

Website: https://www.pandamatch.io

Subscribe & Review:

Enjoyed the episode? Subscribe to the Next Gen Sales Leaders Podcast and leave a review. It helps others find the show and supports our mission to grow revenue-driven B2B leaders.

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE Group "NextGen Sales Leaders":

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Episode Summary:

In this episode, we break down Alex Hormozi’s $100M Offers methodology and how to apply it to your business. We dive deep into offer creation, understanding your ideal customer profile, and using frameworks like "The Mom Test" to validate your market before launching. Learn how to craft an irresistible offer, niche down effectively, and position yourself for massive growth.

What You Will Learn:

• The importance of an Ideal Customer Profile (ICP) in offer creation.
• How to use The Mom Test to validate your market.
• Why niching down is key to a successful offer.
• The five stages of customer awareness and how to leverage them.
• The step-by-step process to create a high-converting offer.
• How to structure an offer that drives trust and credibility.

Episode Highlights:

[00:01:00] Defining Your Ideal Customer Profile – The critical role of ICP in offer creation and why skipping this step can be fatal.

[00:02:00] The Mom Test Framework – How to ask unbiased questions to uncover your audience’s true problems.

[00:03:00] The Dream 100 List – Chet Holmes’ strategy for identifying and targeting your best-fit customers.

[00:05:00] Understanding the Five Stages of Awareness – From problem-aware to product-aware, how to meet your customers where they are.

[00:10:00] Real Offer Creation Example – Learn how I create a new offer from scratch using a real-world scenario and ideal customer profile.

Subscribe & Review:

Love this episode? Subscribe to the podcast for more insights on B2B sales, marketing, and offer creation. If you found value in today’s episode, please leave us a review!

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join Our FREE B2B Sales and Growth Community:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600