Episode Summary: In this Office Hours session for the NextGen Sales Leaders Skool Group, host Ben Reed offers high-impact coaching to community member Haitham and Louie Villaverde, who's transitioning from freelancing to building a scalable agency.

With real-world stories and frameworks from Ben’s own entrepreneurial journey—including running a med spa and building multiple sales orgs—this conversation dives deep into systemization, client acquisition, pricing, and mindset shifts essential for growth. If you're stuck between delivery and growth or wondering how to build a real business from your skillset, this episode is for you.

What You Will Learn:

• The crucial difference between freelancing and running a scalable agency.
• How to build systems and playbooks that remove you from client fulfillment.
• Ben’s “Four Ps” framework: Puppy, Process, Playbooks, People.
• The importance of pricing strategy and how to evaluate your margins.
• Whether to take short-term clients or focus on long-term infrastructure.
• Tactical steps to identify your Ideal Customer Profile (ICP).
• Why hiring a coach can accelerate your path to product-market fit and scale.

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Episode Highlights:

[00:01:30] Louie's Background: From agency life to freelancing and the challenges of building consistent lead flow.

[00:06:45] Ben’s Med Spa Experience: The viral toe fungus ad that actually worked—and lessons on using video hooks and visual storytelling.

[00:13:20] Freelancing vs. Agency: Why fulfillment is your bottleneck, not demand—and how to break the cycle.

[00:20:15] Building Your System: The "Four Ps" framework to delegate delivery and scale sustainably.

[00:32:10] Pricing and Profit Margins: Why undercharging limits growth—and how to run a unit economics analysis.

[00:45:00] The Power of Focus: How to say no to misaligned clients and dial in your ICP.

[00:53:40] Get a Coach: Why every entrepreneur needs someone to help them see clearly—and when it makes sense to hire one.

Connect with Ben:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our FREE Group "NextGen Sales Leaders":

• https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

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