Picture this: a direct line to your audience, ready to be nurtured, informed, and entertained—all at your fingertips. But, in order to use it, you can’t talk to the audience without putting something in writing - in gasp, an email! So, should podcast hosts prioritize building an email list? While some may dismiss email as outdated in today's fast-paced digital world, its potential for connecting directly with podcast listeners shouldn't be overlooked. However, podcasters must weigh the value of this direct connection against the time and effort required to build and maintain an email list. Where voices vie for attention, is building a podcast email list from listeners striking gold or striking out?

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