New Rules of Relevance

By: Jared Johnson & Friends
  • Summary

  • Jared Johnson and Mitch Holdwick discuss how to make B2B brands relevant to modern healthcare buyers. 

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Episodes
  • NEW RULES: Keep It Real (#10)
    Aug 11 2023

    Rule #10 is to keep it real. Just be you! Feel empowered to speak personally and with authority when posting on social media. Every little interaction helps people know and trust you as a person, which helps them buy from you down the road.

    The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #20) 

    See omnystudio.com/listener for privacy information.

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    17 mins
  • NEW RULES: Value Patience (#9)
    Aug 4 2023

    Rule #9 is to value patience. Because buying cycles are so long in tech and services, client education and industry relationships are more valuable for B2B organizations. Often the tech evolves more quickly than hospital leaders' ability to understand its value, so it's even more important to see yourself as a resource to help the evangelists influence decision makers, rather than forcing them down a funnel. 

    The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #18) 

    See omnystudio.com/listener for privacy information.

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    15 mins
  • NEW RULES: Lead With Curiosity (#8)
    Jul 28 2023

    Rule #8 is to lead with curiosity. Curiosity is necessary in this pivotal time in marketing because of emerging technologies such as generative AI. Successful marketing leaders don't wait for all of the answers before taking the first step. 

    The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #16) 

    See omnystudio.com/listener for privacy information.

    Show more Show less
    17 mins

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