What happens when a high school basketball star takes an unexpected turn towards art school and eventually becomes a rave DJ? Join us for an enlightening discussion with Seth Erickson, who shares his incredible journey from a promising athletic career in Erie, Pennsylvania, to becoming a successful music producer in Los Angeles. Seth's story takes us through his nomadic childhood across multiple states and how a simple cassette radio sparked his lifelong passion for music. You’ll hear about his high school basketball days, the tough decision to pivot to art school, and the early days of his musical career, using rudimentary software like Mix Master.

Ever wondered how storytelling can transform your business? Seth reveals his transition from music to founding his agency, CODIS, in 2004, where he discovered the power of storytelling. Initially focused on aesthetic design, Seth explains how he found his true calling in helping clients convey their value through compelling narratives. Learn why effective communication is crucial for startups and how the ability to articulate a value proposition can mean the difference between success and failure. Seth’s insights into the brain’s response to stories and the significance of engaging narratives in marketing are truly eye-opening.

Customer service can make or break a business, and Seth shares some compelling examples, contrasting the exemplary service at Chick-fil-A with the growing reliance on automation. From personal anecdotes about exceptional customer experiences to the frustrations of automated systems, we explore what it takes to stand out in today’s market. We also discuss the mental challenges faced by entrepreneurs and the importance of maintaining a positive mindset. Seth highlights how positive storytelling can inspire others and the subtle difference between confidence and arrogance. If you're looking for practical advice, inspirational stories, and a few laughs along the way, this episode is a must-listen.