NFR General Manager Allen Rheinheimer brings a lifetime of experience in the equine world. From growing up on the road with his father, to building a remarkable career, his knowledge runs deep. As December approaches, Allen shares exciting plans for the 2024 Wrangler NFR, including the Review System which will shape the future of the sport.

With over 28 years of experience, Patrick Miller brings unparalleled insight into the ever-evolving heartbeat of Las Vegas. He dives into the transformative project of revitalizing the iconic Rio Las Vegas, sharing the vision behind its exciting rebirth. Patrick highlights the thrilling events lined up for December while also showcasing the property’s exceptional dining experiences, vibrant bars and lounges, exciting table games, and so much more. Tune in to discover how the Rio is redefining entertainment and raising the bar for Las Vegas!

Cody Jinks is a trailblazing independent artist, celebrated for his raw outlaw country sound and powerful, soul-stirring songwriting. Once a metal musician, Jinks defied the odds to become a country icon, carving his own path and thriving on his terms. He opens up about the bold decision to launch his label, Late August Records, and the challenges of transitioning between rock and country. With stories of resilience, unrelenting passion, and a steadfast commitment to artistic freedom, Jinks continues to redefine what it means to be an independent artist in the modern music scene.

Cody Jinks will perform at Dolby Live on December 6-7, 2024.

Stran Smith is an accomplished author-in-the-making, a powerhouse entrepreneur, a proud 4th-generation rancher, a PRCA World Champion, and a man of unwavering faith. With resilience forged through trials both in and out of the arena, Stran shares his journey as a passionate cowboy who overcame every obstacle. His story is one of grit, determination, and an unshakeable belief that has fueled his success and inspired countless others.

Joe Beaver’s dream of becoming a cowboy began early, roping from the age of five. At just 20, he made his NFR debut as the youngest tie-down roper, claiming his first world title and turning the Thomas & Mack Center into “the house that Joe built.” He recounts his relentless journey to Las Vegas, where he went on to capture four additional world tie-down titles and three all-around championships. Though injuries took him out of the arena, Joe remained a presence at the NFR as a commentator, sharing his expertise. Now celebrated as a Vegas NFR Icon, he reflects on a career that continues to inspire young ropers and solidify his legacy as a true rodeo icon.

Williams and Skelton put on a team roping performance as partners from 1997 until 2004 that may never be matched again in Las Vegas. During that time, the duo racked up eight straight World Championships and also won the average in 2001. Their extraordinary journey to the top is filled with unforgettable moments and hard-earned victories, and now, they're being celebrated as the 2024 Vegas NFR Icons. This legendary duo shares the comical stories behind their remarkable achievements, offering a glimpse into the grit and determination that defined their career.

Zeke Thurston's goal goes beyond being recognized as a decorated cowboy—he wants to be known as a genuinely good guy. He reflects on the unique meaning behind each gold buckle and shares his thoughts on what his future holds in the sport of rodeo. Zeke also talks about his partnership with MeatEater, recounting some of the memorable but comical hunts he's had with them. Finally, he opens up about the incredible experience of being in Vegas during the Wrangler NFR, how it has changed for him over the years with having kids and just how truly special it is.

The Rodeo Roundtable is a high-energy conversation featuring Tyler Waguespack, Zeke Thurston, Wesley Thorp and Tyler Wade. These four rodeo stars dive into everything rodeo, sharing their greatest triumphs and most hilarious mishaps. They break down each event, discuss the camaraderie amongst athletes, compare their favorite rodeos, and share their visions for the future of the sport they love.