My Local Marketer Podcast

By: Maria Lloyd
  • Summary

  • This podcast aims to shine a light on the successes, key learnings and insights from Reading’s people and businesses. In the present and the past. We explore their recipes for success, the mistakes they’ve made and how you can avoid them, as well as inspirational stories that will give you a feel-good boost.
    2024
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Episodes
  • Ep.13 Damian Jones | Behind the Scenes of Pop Classics
    Oct 3 2024

    In this episode, Damien shares the story of how Pop Classics started as an online business 20 years ago and eventually expanded into a physical store. We discuss the challenges and rewards of running a record shop, including the importance of adapting to changing customer demands and supporting local artists.

    Damien also talks about his passion for vinyl records and his commitment to providing a unique and personalized shopping experience for customers, as well as various live music performances and Record Store Day celebrations.

    Time Codes

    00:42 Introduction to Damian and Pop Classics

    01:39 What do you like about Reading?

    02:32 Pop Classics has just celebrated its 1st birthday in a physical store. What has the last year been like?

    04:10 What vinyls does Damian like

    05:03 Why did Pop Classics decide to open a physical store?

    09:00 Why is it important to be nominated for pride of reading?

    10:29 What does it take to be nomated for Pride of Reading?/ Pop Classics’ local initiatives

    11:28 Local events and initiatives in Caversham

    13:04 The importance of giving and receiving support for local independents

    14:12 Pop Classics’ plans for the next year

    16:43 Damian's advice for record buyers and sellers

    18:10 Damian's key takeaway for listeners

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    19 mins
  • Ep. 12 Jelly's Journey: 30 Years of Lessons and Insights | Suzanne Stallard
    Sep 26 2024

    In this episode, we delve into the fascinating story of Jelly, a beloved art studio and community hub in Reading.

    Suzanne, the founder of Jelly, shares her journey of starting the studio over 30 years ago and how it has evolved to become an integral part of Reading's art scene. We explore the various programs and workshops Jelly offers, from community outreach to artist development, and how they contribute to the town's vibrant creative culture.

    Suzanne also discusses the challenges and opportunities facing the arts sector in Reading, including the importance of finding affordable spaces and securing funding. We learn about Jelly's strategies for promoting their work and reaching different audiences, both online and offline.

    Time Codes

    00:25 Welcome

    00:42 Introduction to Suzanne and Jelly

    01:11 What do you like about Reading?

    02:25 How does jelly contribute to Reading’ art community?

    03:12 How has Reading art community changed over time?

    04:55 Suzanne's art

    05:36 What Jelly offers the community and artists

    07:00 What has and hasn’t worked for promoting Jelly over the years?

    08:00 How to get to people who don’t have access to internet

    10:04 How Jelly connects with target audiences

    13:26 What challenges and opportunities are there for Reading's art sector?

    15:06 How do you envisage Jelly’s role changing in next few years?

    17:24 A highlight from Suzanne

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    19 mins
  • Ep. 11 Building Success with Lessons from the CIA | Rupal Patel
    Sep 19 2024

    In this episode, we interview former CIA agent turned CEO, Rupal Patel. Rupal has taken lessons from her fascinating background and experiences and turned them into her first book 'From CIA to CEO'. We explore key ideas in Rupal's book that can help entrepreneurs and business owners, including 'tactical ignorance' and 'comparisonitis'.

    Rupal also shares actionable tips for business owners, emphasizing the importance of knowing your strengths and staying true to your values while remaining open to learning and experimenting with new strategies.

    If you're looking for ways to grow your business while staying authentic and focused, Rupal’s leadership lessons from her unique background will give you practical tools to implement in your journey.

    Time Codes

    00:25 Welcome

    00:48 Introduction to Rupal

    01:51 Why come to reading and what do you like about it

    03:16 Introduction to Rupal’s book

    03:33 What have readers of your book resonated with the most?

    09:22 What mistakes do local businesses and entrepreneurs make?

    14:02 How can local businesses increase their visibility

    15:25 Rupal's marketing strategy

    20:08 Cold calls and emails — How to customise your appraoch for better results

    21:55 Think of your business as a marathon

    25:48 What are the most interesting questions you’ve received over the years? / What interviews do you enjoy?

    32:40 What questions do you get asked the most?

    35:02 Key takeaway

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    38 mins

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