In this insightful video, we discuss the crucial distinction between focusing on Best Seller Rank (BSR) and increasing sales on Amazon. We explore real client scenarios, discussing how to leverage data to improve sales, even when BSR fluctuates. Discover actionable strategies to optimize your advertising, dynamic pricing, and harness the power of TikTok influencers to increase market share.

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Timestamps:

00:00 - Introduction and BSR vs. Sales Debate
00:52 - Demonstrating Sales vs. BSR Trends
01:43 - Advertising Issue: Hot Tub Starter Kit
02:45 - Year-over-Year Sales Decline for Main Product
03:37 - Pricing Strategy and Competition Analysis
04:10 - Leveraging TikTok and Influencer Marketing

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In this video, we look into the advanced strategies for managing large variation setups on Amazon, specifically focusing on a client selling Mil-spec Paracord. Learn how to optimize parentage structures for better conversion rates and discover the impact of previous agency decisions on product performance.

#AmazonSEO #AmazonTips #AmazonSelling #ProductOptimization

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction and Strategy Question
00:30 - Client's Product Overview: Mil-spec Paracord
01:00 - Variation Setup Discussion: Tensile Strength and Color
01:50 - Parentage Setup: Size vs. Color
02:20 - Conversion Rate Analysis and Recommendations
03:00 - Sales Data and Previous Agency Issues

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Learn how to expand your Amazon business globally with ease! This video covers the essential steps for setting up selling in different marketplaces, analyzing market demand, and navigating regulations. Discover how Amazon's tools can simplify store synchronization and listing setup. If you are an Amazon seller looking to take their business international, watch this.

#AmazonSeller #AmazonGlobalSelling #AmazonTips #InternationalSelling

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction to Amazon's Global Marketplaces
01:00 - Setting Up Global Selling on Amazon
02:00 - Analyzing Market Demand with Amazon's Tools
03:20 - Navigating Marketplace Restrictions
04:20 - Store Synchronization and Listing Setup
05:00 - Considerations for Expanding Globally

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